Muse, Rolls-Royce's Digital Art Program, Presents Refik Anadol

Los Angeles-based media artist Refik Anadol is the featured artist of Muse--Rolls-Royce's Art Programme. Creating a unique work of digital art, this Turkish-born artist will incorporate the colors that Rolls-Royce motor has used over the past ten years.

Anadol's artwork, entitled Art of Perfection: Data Painting, will have its public debut during Frieze Los Angeles. The exhibit will run from February 10 to February 17 at the Peninsula Beverly Hills.

The artwork will also be exhibited at the Geneva International Motor Show on March 15, 2020.

Muse is Rolls-Royce's forward-looking vision that "fosters creativity through collaboration with artists" who share its passion for "pushing technical and conceptual boundaries".

It has two ongoing initiatives: The Dream Commission and The Spirit of Ecstasy Challenge.

The Dream Commission

https://www.rolls-roycemotorcars.com

The Dream Commission is a biennial invitation for "moving-image" artists. It invited upcoming and established artists to submit a moving-image work that gives viewers and "immersive sensory experience".

Participating artists are chosen through expert nominators around the world. They are screened and selected in two phases by a jury of leading artists and curators. The entire process takes two years, and only one artist will be chosen to develop a final work.

The Dream Commission also collaborates with two of the world's most highly-respected and celebrated art institutions: Fondation Beyeler and Serpentine Galleries.

Fondation Beyeler is Switzerland's most popular art museum that combines nature, art, and architecture. Meanwhile, Serpentine Galleries has presented pioneering exhibitions for nearly half a century, and focuses in contemporary art since 1970.

The  Spirit of Ecstasy Challenge

https://www.rolls-roycemotorcars.com

The Spirit of Ecstasy Challenge is inspired by an icon that explores the "potential of materials". It seeks to collaborate with creative artists to "re-imagine the sculptural figurine that graces the bonnet of Rolls-Royce motor cars".

The renowned practitioners will be given the chance to play with different materials that Rolls-Royce uses, such as glass, wood, aluminum, leather, and carbon fiber. They will be challenged to push their creativity to the limits, as they set objects and materials that best express their unique vision to the world.

Each participant will get the chance to meet with Rolls-Royce's master craftspeople before they make their creations. The final works will go on tour worldwide--including Rolls-Royce showrooms.

Also Read: Rolls Royce Cullinan joins Black Badge Family Build-Your-Own Rolls Royce, Anyone? The Million Stitch Rolls-Royce Phantom

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • VinFast to boost PH EV adoption with full ecosystem strategy
    VinFast to boost PH EV adoption with full ecosystem strategy
    Cesar Miguel . Today
  • Land Rover Defender Octa Black debuts at 2025 Goodwood FOS
    Land Rover Defender Octa Black debuts at 2025 Goodwood FOS
    Cesar Miguel . Today
  • LMI officially launches Dongfeng E70 Pro EV
    LMI officially launches Dongfeng E70 Pro EV
    Cesar Miguel . Today
  • LTO ‘finally’ resolves license plate backlog distribution
    LTO ‘finally’ resolves license plate backlog distribution
    Paulo Papa . Today
  • Autohub Group keen on expanding Zeekr dealer network for future models
    Autohub Group keen on expanding Zeekr dealer network for future models
    Paulo Papa . Jul 14, 2025
  • Is driving stick still relevant to youngsters?
    Is driving stick still relevant to youngsters?
    Paulo Papa . Today
  • Auto, motorcycle brands with horses in their badges
    Auto, motorcycle brands with horses in their badges
    Paulo Papa . Jul 14, 2025
  • Subaru Crosstrek vs. the competition
    Subaru Crosstrek vs. the competition
    Cesar Miguel . Jul 14, 2025
  • Check out Foton Tunland V9’s hits, misses
    Check out Foton Tunland V9’s hits, misses
    Cesar Miguel . Jul 14, 2025
  • Nissan Livina vs. the competition
    Nissan Livina vs. the competition
    Cesar Miguel . Jul 11, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025