New Suzuki emblem to be unveiled this month

MANILA: Suzuki Motor Corporation will be unveiling a new brand emblem later this month. The new logo will be the first time a redesigned badge will be used on the company’s vehicles in 22 years. 

According to the Japanese automobile and motorcycle manufacturer, the new logo reflects its newly established corporate slogan, “By Your Side,” and embodies Suzuki’s unwavering commitment since its founding to “focus on the customer,” as well as new possibilities for the future.

To express this enduring commitment, the Hamamatsu-headquartered brand pointed out that the outline of Suzuki’s corporate identity — the iconic “S” — has been retained, while a flat design suitable for the digital age has been adopted to represent new possibilities. 

In addition, the traditional chrome plating has been replaced with high-brightness silver paint to reduce environmental impact and express a shift toward a new era.

“The new emblem embodies Suzuki's long-held commitment to ‘create valuable products by focusing on the customer,’ as well as our determination to take on new challenges for the future,” Suzuki Representative Director and President Toshihiro Suzuki was quoted saying. 

“Under the corporate slogan ‘By Your Side,’ we will continue to walk alongside our customers by providing infrastructure mobility closely connected with people’s lives, contributing to the realization of a sustainable future,” he added. 

Moving forward, Suzuki will continue to flexibly respond to changes in the times from the customer's perspective, aiming to become “an infrastructure mobility closely connected with people’s lives.”

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The new Suzuki logo will be revealed at Japan Mobility Show 2025. 

New Suzuki models in PH 

Suzuki’s local subsidiary has yet to share news on when it will start applying the new emblem to local models. And while it may take some time before we see the new badge on Philippine roads, the company has no shortage of new nameplates (accompanied by refreshed ones) to car buyers. 

Not too long ago, Suzuki  Philippines Incorporated gave us the updated Dzire, now with a mild-hybrid powertrain. 

Similarly, it bolstered its stable by adding the Suzuki Fronx and an XL7 with blacked-out cosmetic upgrades. 

Here is a quick look at Suzuki Philippines Incorporated’s roster: 

• Suzuki S-Presso 
• Suzuki Dzire Hybrid 
• Suzuki Fronx 
• Suzuki Swift 
• Suzuki Ertiga Hybrid 
• Suzuki XL7 Hybrid 
• Suzuki Jimny 
• Suzuki Jimny 5-door 

Also read: 

Suzuki PH opens Otis dealership

All-new Fronx officially joins Suzuki PH stable

Suzuki Auto to establish new dealership in Iloilo

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