Nissan reveals latest logo design

Nissan Ariya logo

Following the unveiling of the all-electric Ariya crossover, Japanese automotive brand Nissan also brings a new chapter to its rich history by revealing its latest logo.

After two decades, the outgoing logo will be replaced by a new design that expresses how people’s lives thrive both in digital and physical realms.

However, despite the changes, the latest logo still manages to stay true to the belief held by its founder Yoshisuke Aikawa, “Shisei tenjitsu o tsuranuku,” which he interpreted to mean, “If you have a strong belief, it penetrates even the sun.” 

The said logo will be utilized in digital and physical forms starting this month, and will be incorporated across all media; from letterhead and dealership signs to social networking sites and digital advertising. One of four iterations will allow the new logo to flexibly accommodate varying communication points. 

Nissan Pavillion

To note, all Nissan electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs, which is the number of years between the two latest logo redesigns. The recently-unveiled Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo

“The Nissan Ariya is our latest electrified vehicle, packed with advanced technology,” Nissan senior vice president of global design Alfonso Albaisa said. “It’s the perfect platform for this new logo.” 

Additional vehicles will sport the new logo in the coming years. 

How the design came to be

The design evolution concept came about summer of 2017, when Albaisa was tasked to work on potential changes to Nissan’s logo and brand identity. Albaisa then set up a design team led by Tsutomu Matsuo, Nissan's advanced design department deputy general manager, to study the matter. The team was offered the keywords “thin, light and flexible” to be incorporated in the design.

“Inspiration was drawn from breakthroughs in science, technology and connectivity. How these have brought fundamental changes to our customers,” Albaisa said. “As you can imagine, visions of digitalization started swirling in our heads.” 

Nissan dealer with new logo

For two years, the team worked on several iterations, keeping Aikawa’s words in mind to “be passionate, be an innovator, be a challenger.” 

The team needed to work on several considerations, including an early decision for the logo to be illuminated on upcoming all-electric models.

After countless sketches and mock-ups, the result was a logo with a two- dimensional impression. The process started in 3-D and was developed in 2-D—the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2-D form. 

2020 Nissan Logo

“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” Matsuo said. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity."

"Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society," he closed.

Photo/s from Nissan

Also read:

Nissan Rejects Idea of Putting a Tablet Inside Ariya Concept

Nissan to Highlight ‘Omotenashi,’ Future of Mobility at CES 2020

Nissan highlights concept car designs which made it to production

 

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Nissan Cars

  • Upcoming

Nissan Car Articles From Zigwheels

  • News
  • Article Feature
  • Road Test
  • CMEPA now in effect; pickup truck prices to go up soon
    CMEPA now in effect; pickup truck prices to go up soon
    Ruben Manahan IV . Jul 01, 2025
  • Nissan integrates Thailand plant to be ‘cost-competitive,’ ‘ready for future model localization’
    Nissan integrates Thailand plant to be ‘cost-competitive,’ ‘ready for future model localization’
    Paulo Papa . Jun 27, 2025
  • Nissan’s new CEO committed to restoring business performance
    Nissan’s new CEO committed to restoring business performance
    Cesar Miguel . Jun 26, 2025
  • Nissan unveils ‘most potent Patrol ever’
    Nissan unveils ‘most potent Patrol ever’
    Ruben Manahan IV . Jun 25, 2025
  • Nissan launches 3rd-gen Leaf
    Nissan launches 3rd-gen Leaf
    Ruben Manahan IV . Jun 18, 2025
  • Toyota RAV4 vs. other hybrid crossovers
    Toyota RAV4 vs. other hybrid crossovers
    Paulo Papa . Jun 30, 2025
  • Let's examine the Nissan Z's interior
    Let's examine the Nissan Z's interior
    Cesar Miguel . Jun 19, 2025
  • Midsize SUV rumble: Isuzu mu-X vs. Nissan Terra
    Midsize SUV rumble: Isuzu mu-X vs. Nissan Terra
    Cesar Miguel . Jun 11, 2025
  • Family ferries: best vans for the fam
    Family ferries: best vans for the fam
    Paulo Papa . May 15, 2025
  • Nissan Kicks e-Power vs. the competition
    Nissan Kicks e-Power vs. the competition
    Cesar Miguel . May 15, 2025
  • Stellar return: Nissan Livina VL
    Stellar return: Nissan Livina VL
    Ruben Manahan IV . Jan 03, 2024
  • A cure for lockdown blues: 2022 Nissan Terra VL 4x2
    A cure for lockdown blues: 2022 Nissan Terra VL 4x2
    Roy Robles . Sep 01, 2021
  • Nissan Terra 2.5L VL 4X4 7AT: The smartest SUV of them all
    Nissan Terra 2.5L VL 4X4 7AT: The smartest SUV of them all
    Eric Tipan . May 08, 2020
  • 5 beast-mode features of the top-shelf Nissan NP300 Navara
    5 beast-mode features of the top-shelf Nissan NP300 Navara
    Eric Tipan . Apr 09, 2020
  • When Luke Drove the Nissan Juke
    When Luke Drove the Nissan Juke
    Zigwheels PH Team . May 16, 2016