NLEX Corp. to conduct more road safety programs with Paw Patrol this month

The toll operator for the North Luzon Expressway (NLEX) and Subic-Clark-Tarlac Expressway (SCTEX) announced that it will conduct more programs under the “Nickelodeon Safety First with Paw Patrol” campaign within the month of June.

In a statement, the NLEX Corporation said that the NLEX Kiddie Patrol initiative under the aforementioned program will return to SM City Pampanga Event Center on Friday (June 2) and at SM City Marilao Mall Mall Atrium on June 16.

Participants, the toll firm noted, can expect exciting activities such as driving simulator games, road sign making, and a road safety bootcamp with topics on travel preparations, safe traveling, and road safety practices on the streets — all designed to forward the company’s goal to encourage motorists to practice safe driving habits.

Aside from that, fans will be given a chance to meet Paw Patrol characters namely Skye, Chase, Marshall, and Rubble, who will be making an appearance at the show.

Launched locally in November 2022, the campaign (which is the result of the partnership between NLEX Corporation and Paramount Consumer Products) is aimed to promote road safety by educating both children and adults about it.

To recall, the “Nickelodeon Safety First with Paw Patrol” campaign was launched globally in 2019 to spread the word about the importance of children’s safety. Through its multi-platform approach, the campaign echoes the safety education values of the Paw Patrol pups to help educate children across road, fire, water safety and more.

Based on the data from the Philippine Statistics Authority (PSA), an average of 1,670 children are victimized by road crashes every year.

Photos from NLEX Corporation

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