Rolls-Royce Annual Sales Continue to Soar in 2019
Ultra-luxe automotive marque Rolls-Royce has made a stellar performance in terms of annual sales--despite the price point--in 2019, the biggest yet in its more than 11 decades of being in the market.
Rolls-Royce Motor Cars has delivered a total of 5,152 cars to customers in over 50 countries around the world.
The said number reflected an increase of 25 percent, compared to the previous high set in 2018.
With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, BMW Group.
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars is elated over their success.
“This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019,"Müller-Ötvös said.
"Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilise in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network," the top honcho Rolls-Royce added.
Worldwide Sales Growth
Sales grew across all regions during the year, driven by strong customer demand for all Rolls-Royce models.
The company reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales results included Russia, Singapore, Japan, Australia, Qatar and Korea.
Strong Demand for All Models
Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year. Cullinan, the marque’s new SUV, successfully translated the media plaudits and public acclaim into the largest advance order book and fastest post-launch sales growth of any Rolls-Royce model in history.
In November 2019, the marque completed its Black Badge family with the addition of Cullinan Black Badge alongside Ghost, Dawn and Wraith variants, all of which were highly sought-after by customers seeking a more individual, rebellious expression of the Rolls-Royce brand.
In its first full year of availability, Cullinan exceeded even the highest expectations raised by its successful launch. The world’s pre-eminent super-luxury SUV has become the fastest-selling new Rolls-Royce model in history.
The fervor throughout the year around the arrival of Cullinan was matched only by the media and public sensation occasioned by the launch of Cullinan Black Badge, ‘The King of the Night’, in November.
2019 marked the end of Ghost production after 11 years of uninterrupted commercial and critical success.
However, Ghost’s successor is due for launch in mid-2020 after five years in development, with market availability from the fourth quarter.