Toyota PH Eyes Wider Usage of Green Technology, to Hold HEV Conference

Toyota Motor Philippines (TMP) is eyeing for the wider adoption of its Hybrid Electric Vehicle (HEV) technology.

In a statement, TMP claims that they are “actively working towards a more sustainable future by raising awareness and educating the public on the inevitable global shift of the auto industry from traditional petrol engines to electric vehicles.”

The Japanese carmaker believes that HEV technology can be utilized in numerous sectors and industries.

A global mobility marque, Toyota has been developing its hybrid technology since the late 1990s.

It claims to be the premier automobile manufacturer “to overcome the technical and engineering nuances that prevent the unique powertrain from being mass-produced.”

Back in 1997, Toyota launched its first hybrid, the Prius, in Japan and the United States, making it the first-ever hybrid electric vehicle available to the public.

Fast-forward to June 2009, TMP brought the second-generation Prius to Philippine shores.

The Prius became the pioneer of hybrid electrification in the Philippines, giving motorists an alternative option. The hatchback Prius C model followed suit in 2012.

The Prius is known for harnessing power from two sources: a gas engine and an electric motor run by a self-charging battery. This combination makes the model fare better with fuel economy and riding comfort.

“As the younger generation becomes more environment-conscious, we feel like it is the perfect time to educate them about eco-friendly technologies readily available to us,” said TMP Vice President Elijah Marcial.

Various Toyota efforts using the Prius help people understand the long-term and cumulative benefits of using hybrid electric technology.

“Hybrid electric vehicles will be our initial step for a more sustainable future. Given the local landscape, HEVs are undeniably the smart and practical way to usher change in the auto industry,” said TMP First Vice President Cristina Arevalo.

To build on this awareness-into-action initiative, TMP is mounting several efforts for the general public.

This coming May 29, 2019, a Toyota HEV Conference is slated to happen with Toyota technical experts, key government officials, members of the press, the academe, and several NGOs in attendance. The theme of the conference is “Toward Sustainable Mobility.”