WardsAuto names Hyundai Sonata among 10 Best UX winners


American automotive publication WardsAuto has just named the winners of its 10 Best User Experiences competition, and the latest Hyundai Sonata is counted among them.

WardsAuto recognized the Hyundai Sonata for the user-friendly interactivity of its driver-assist technologies. The publication also cited the executive sedan’s array of convenient and intuitive features such as its 10.25-inch navigation display, first-in-class 12.3-inch TFT cluster, new Shift by Wire (SBW) gear selector, wireless charging, and Remote Smart Park Assist and Digital Key that makes the car “an enjoyable experience for both the driver and passengers.”


“Big displays and tons of UX and ADAS features make the 2020 Sonata an unbeatable value proposition. If there is one car that can lure mainstream buyers away from CUVs, this is it,” says Drew Winter, a Senior Analyst at Ward Intelligence and one of the eight judges who gave the car a high score.

WardsAuto editors evaluated and scored 18 vehicles available in the North American market with all-new or re-engineered UX features. The publication took into consideration UX-centric systems such as touchscreens, connectivity, voice controls, and driver-assistance technologies, scoring them on their overall user friendliness.

The Hyundai Sonata and the rest of the winners will be recognized at the all-new virtual ceremony during the Informa Tech Automotive Group’s Super Event to be held from Aug. 18 to 20. Aside from the WardsAuto User Experience awards, the event will also feature WardsAuto Interiors and TU- Detroit, and conferences for advanced driver-assistance systems (ADAS) and autonomous vehicles.

“Hyundai designers and engineers worked tirelessly to provide a sanctuary of ‘Beautifully Smart’ for the Sonata’s interior experience,” said Scott Margason, director of Product Planning for Hyundai Motor America. “We appreciate that these efforts have been acknowledged by WardsAuto judges in naming Sonata one of the Wards 10 Best User Experiences within a competitive landscape of 18 new or enhanced vehicles.”

Unfortunately, the Hyundai Sonata has been discontinued in the Philippines. Here’s hoping that these recent accolades will be enough to convince local distributor Hyundai Asia Resources Inc. (HARI) to bring the executive sedan back here.


Photo/s from Hyundai

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