Yamaha inks partnership with NCAA for Season 96

Yamaha Mio Own the Culture campaign

Yamaha Motor Philippines (YMPH) announced its partnership with the  National Collegiate Athletic Association (NCAA) for the intercollegiate meet's 96th season.

In a statement, YMPH said that they have “always supported student-athletes in their endeavors of reaching success in their respective sport.”

For this season, YMPH will be showcasing its recently-launched Yamaha Mio lineup with “Own the Culture” as its theme, which represents uniqueness and boldness. The brand campaign covers the Mio SportyMio i125Mio Soul iMio Gravis and the Mio Aerox.

“A collective of riders who have outstanding personalities have created their own Mio culture, one that is completely and exclusively their own. Just like how these athletes are blazing their own path that defines who they are as competitors and each school creating their own winning culture,” the company stated in a release.

Own the Culture campaign for Mio lineup

In an interview, YMPH Marketing Assistant Section Manager Toni Boi Acuesta told Carmudi Philippines that the partnership was signed last month. “Right now, the partnership is on digital since schooling is on that platform as well. Then soon, we will launch a specific program that involves students."

Noting that the company is “no stranger to competition and performing at a high level,” YMPH cited its support to McKinley Kyle Paz, who is currently contending on the international stage at the FIM CEV Repsol-Moto2.

“It continues to offer machines that are cutting edge in performance and efficiency. It is no different to realizing the peak athletic potential of those competing in the NCAA.”

Further, YMPH stated that the sporting spectacle will adhere to all health and safety protocols “but more importantly showcase the passion of the 10-member schools to continue their resilience during this new normal... This mirrors Yamaha’s enthusiasm of moving forward even in this hardest of times. Because no matter the challenge this partnership demonstrates that we can all rise, stronger towards a better tomorrow, when we do it together."

Photos from Yamaha Motor Philippines

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