Yamaha PH, Careless Music release song to reflect Mio vibe

Own It album

Yamaha Motor Philippines (YMPH) has recently announced that an upbeat house song inspired by its “Mio Own the Culture Campaign” has recently been released.


  • What is the song that is inspired by the Mio Own the Culture campaign?

    The song is entitled Own it. It was produced in collaboration with Careless Music Manila.
  • Where can the public watch the video?

    It is now posted at Careless Music Manila’s YouTube Channel.
  • In partnership with Careless Music Manila, YMPH said that the recently-produced song “Own It” “balances the urban and the tropical vibe.”

    Nadine Lustre

    “With the goal of keeping the representation of what AT riding culture is, Yamaha Motor Philippines partnered with Careless to create a track that showcased how vibrant, cool, and diverse the world of Mio is,” YMPH shared in a statement.

    According to the Japanese motorcycle brand’s local arm, the song was uniquely written and produced aiming to reflect how unstoppable a person can be when he or she finally owns a ride.”

    James Reid

    “Complimenting the lyrics, the music video portrays a secret world where the Careless Music Artists Nadine Lustre, Massiah, and James Reid perform their hearts out influencing the crowd to jive into the rhythm of their culture. ‘Pave the way. Redefine. Breaking through the borderline’ as said in the lyrics, that’s what riding a Mio motorcycle should feel like – it takes you from anywhere you want to be while letting you express yourself with no hesitations,” the company shared.

    “The world projected in the music video is a glimpse of how important it is to own the culture. Getting lost in the scene and immersing yourself in a new and exciting environment is even better. That’s what the AT riding culture is; with the Yamaha Mio Sporty, Mio i 125, Mio Soul i 125, Mio Gear, Mio Gravis, and Mio Aerox, you can explore, redefine, and own it,” it added.


    The official music video of Own It is now on Careless Music Manila’s YouTube Channel: https://www.youtube.com/watch?v=VC0kkBxRk8Q

    The aforementioned campaign for Yamaha’s well-loved scooter line was launched last May 29, which also paved the way for the unveiling of the refreshed version on some of the models.

    Photos from Yamaha Motor Philippines

    Also read:

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    YMPH joins 66th Yamaha Day global celebration

    Yamaha Mio Gear to be available by next month, starts at P75K

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