Aston Martin rolls out new configurator, ups power of V8 DB11

Aston Martin has launched an all-new configurator and updated its DB11 grand tourer. 

A key component of the brand’s transformation plan “Project Horizon” is the rejuvenation of the customer journey, and the new configurator is an important part of that process.

For customers who wish to create a unique Aston Martin, the configurator offers a full suite of personalization, which includes unique options, and an extensive selection of paints, leathers and alcantaras.

Offering immersive 3D high definition graphics, the Aston Martin configurator can zoom in on the fine details of the car, which can then be viewed in a "cinematic video" that  shows the full exterior and interior specification chosen. 

A choice of beautiful backdrops, from a studio environment to real locations helps customers visualize their perfect car. Users can download a brochure of their configuration, share their favorite configurations to social media, or and also choose to book a test drive. 

Based on MHP’s Elastic Content Platform, the configurator is a vehicle configuration solution powered by Epic Games’ Unreal Engine and NVIDIA RTX on Google Cloud.

As for the DB11, its four-liter V8 gets a power bump of 25hp for a total of 527hp. 

Furthermore, the DB11 can now be fitted with optional Sports Plus Seats which add extra support to the shoulders, thorax, and legs for both the driver and passenger, befitting of a car with this increased power and top speed.

The marque’s flagship GT will now be known as the Aston Martin DBS, after dropping the "Superleggera" badge, while the V12 DB11, has dropped the "AMR' badge. Both of these changes were made to simplify nomenclature across the range. 

The new Vantage (below) and DBS are now offered with striking new 21-inch wheel designs, while the DBX SUV can be configured with 23-inch wheels, new Sports Plus seat,  and wireless charging.

For added convenience, the inductive charging system is integrated into the infotainment system, enabling visibility of the device’s charge status within the main vehicle display.

Photos from Aston Martin

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