Bentley records highest H1 sales

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Bentley Motors recently turned in its 2021 half-year reports and, according to the British luxury carmaker, this year’s mid-year profits outperform any full-year period in Bentley’s history.

Based on its report, the brand made €1.32 billion with an operating profit of €178 million. Bentley also saw a 50-percent increase in sales from a pre-COVID 2019 figure of 4,785 to 7,199 in 2021.

These sales figures, says Bentley, were well-balanced between three models: Bentayga, Continental GT, and Flying Spur.

Bentley said that the company enjoyed a 45-percent increase in its US sales. A 73-percent increase was seen in the Chinese market and a 41-percent jump in sales in Asia Pacific. Meanwhile, Bentley experienced a 14-percent increase in deliveries in the European market and a 42-percent increase in their UK sales. On the other hand, it made 63 percent more in other markets such as the Middle East, Africa, and India.

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“These results are an important milestone on our mission Beyond100, namely to become the leading sustainable luxury mobility company by 2030. They are the outcome of favorable market conditions, combined with three years of hard work within Bentley, where we have reinvented our products, restructured our operations, managed three crises, and defined our 2030 strategy,” said Bentley Chairman and CEO Adrian Hallmark.

“We have worked relentlessly to transform our entire organization through productivity improvements and cost efficiencies, and the double-digit return on sales is validation that we are on the right path to enable a sustainable business model. While we celebrate these results, we are not taking the full-year outlook for granted as we know there are still sizable risks to the year-end, notably, the increasing number of colleagues having COVID enforced self-isolation periods,” Hallmark added.

Because these positive results are against a backdrop of continued uncertainty because of the global health crisis, Bentley is not taking the full-year outlook for granted. The increasing COVID-19 numbers in many parts of the world could threaten future production or see further retail restrictions posing both financial and sales risks.

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Building on this perspective, Bentley’s chief concludes, “That notwithstanding, our financial strength is a positive sign and as we continue on our biggest transformation and investment program in history, Beyond100, fully electrifying our entire model range within a decade, we continue on track with our aim to become the world’s benchmark luxury car business, financially resilient and recession-proof.”

This year proved to be big for Bentley with nine product debuts — two of which feature hybrid power through the Bentayga Hybrid and Flying Spur Hybrid.

Photos from Bentley

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