Bentley to release NFTs in Sept.

Bentley joins the fold by announcing a one-time NFT drop on a carbon-neutral network. The British automaker is the latest car brand to enter the world of non-fungible tokens, joining Hyundai, Lamborghini, Lotus, and Chevy.

According to Bentley, the limited-edition NFT will showcase artwork done by Bentley Design and is poised for a September release. In addition, the NFTs will be limited to only 208 copies and will provide owners with exclusive access and enjoy unique rewards.

“Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space,” said Bentley Member of the Board for Sales and Marketing Alain Favey.

Bentley’s NFT will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022.

“Polygon is excited to expand our partnerships in the automobile industry, by working with the most prestigious brand in its sector. Polygon will provide the sustainable, low-fee infrastructure Bentley requires for its foray into Web3. By embracing this novel tech, Bentley secures its position in the next iteration of the internet, and doing so via Polygon’s carbon-neutral network will assist the automaker on its journey toward attaining carbon-neutrality by 2030,” commented Polygon Studios CEO Ryan Wyatt.

The launch of Bentley’s NFT will only be the brand’s first step into the Web3 space. Bentley said that it will explore other digital platforms, including NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organization.

Photos from Bentley

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