BF Goodrich Marks Philippine Return with New Line of Tires

BF Goodrich, the popular American tire brand that has enjoyed over a century of existence, mounts a strong Philippine comeback by launching its new BF Goodrich Advantage T/A Drive and T/A SUV tire lines.

Both lines are made of advanced rubber compounds and built using multiple plies for better strength performance and durability against extreme weather and driving environments. According to Michael Ferdinand Nunag, Chief Representative, Michelin Philippines, parent company of BF Goodrich, the tires are built specifically for countries with harsh road conditions such as the Philippines.

“BF Goodrich is once again demonstrating the innovative cutting-edge that makes the company a well-recognized brand in the tire industry with the launch of the new BF Goodrich Advantage T/A Drive and SUV tires. These tires are dedicated to make daily commutes and weekend getaways a pleasure,” Mr. Nunag said.

The T/A advantage

The BF Goodrich Advantage T/A line merges the company’s signature double-layer carcass ply with a symmetrical tire pattern, resulting in a durable and practical tire for the daily commute. The rigid tread blocks and shoulder help improve control and maneuverability. These are etched in a jagged pattern onto the tires to improve grip and control especially when braking. Reinforcement comes at the shoulder and bead area to boost the tires’ durability. Finally, larger-than-usual tread blocks with deep, and wide grooves further enhance braking performance in both wet and dry road conditions.

The Advantage T/A Drive tires are available in sizes 13 to 17 inches, and are highly recommended for city cars such as the Toyota Wigo, Ford Fiesta, and Honda Civic.  Meanwhile, the Advantage T/A SUV comes in sizes 16 to 18 inches and are built for the likes of the Mitsubishi Montero Sport, Hyundai Santa Fe and Toyota Fortuner.

Philippine market relaunch

Michelin Philippines relaunched the BF Goodrich brand in the country back in 2014. Since then, the American tire brand has steadily been making strides in the local tire industry with its wide range of mud- and all-terrain offerings.

“The love of driving has long been an inspiration at BF Goodrich. As one of America’s most trusted brands, BF Goodrich knows what it takes to meet the aspirations and expectations of demanding drivers who value control, performance, and fun driving,” Nunag said.

With the new Advantage T/A line, BF Goodrich expands its line of on-road tires.The BF Goodrich Advantage T/A line is now available at all accredited dealers nationwide.