BMW to return as Cannes Film Festival partner

BMW will return as the automotive partner for the Cannes Film Festival, the automotive marque announced.

In addition to working with the festival organizers, the German carmaker has prepared a new BMW Films production featuring the BMW i7 M70 xDrive alongside a star-studded cast. Further, BMW will deploy a fleet of more than 200 electrified official event vehicles during the film fest.

For those who do not know, BMW Films are short spotlight videos produced for the Internet to showcase particular models from the brand. Previous BMW Films, like the ones titled “Star” and “Escape,” were released sometime between 2001 and 2002 with actors like Clive Owen and Madonna.

“We’re delighted to be able to continue our official partnership with the Cannes Film Festival. The festival is committed to becoming younger, more zeitgeisty, and more digital, which makes this partnership the ideal platform for our luxury BMW products. We are celebrating the premiere of the new BMW Films production in Cannes, the latest release in our legendary BMW Films series. Plus, with both The Icon and the BMW i7 M70 xDrive, we’re creating a compelling blend of luxury, innovation, and sustainability,” commented BMW Customer and Brand Senior Vice President Jens Thiemer.

In addition, BMW will reveal The Icon — an electric watercraft developed and built by BMW in collaboration with boat maker Tyde.

“In 2022, BMW joined the Cannes Festival as an Official Automotive Partner, providing a fleet of 80 exceptional 100 percent electric models, in line with the festival's environmental policy. We are proud and happy to be able to count on the support of BMW, whose relationship with the seventh art is historic, and who will, once again, accompany all our guests on their various journeys,” said Cannes Festival President Iris Knobloch.

Photos from BMW

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