Ford Bronco enters PH market

A month after it unveiled the seventh-generation Mustang, Ford has officially unveiled the Bronco nameplate in the Philippines.

The reveal, which is anticipated to boost the marque’s following locally, followed the company’s announcement of its arrival during the early part of the year.

All-new Ford Bronco

The all-new Ford Bronco is 4,811 mm long; 2,190 mm wide; and 1,854 mm tall that has a 2,950-mm wheelbase; 292-mm ground clearance; and water-wading height of up to 850-mm.

The newly-introduced badge preserved its famous boxy look to match the adventure-ready design led by the removable hardtop and doors. Its rounded LED headlamps flank the BRONCO lettering on the grille.

Inside, the Blue Oval marque’s latest sport utility vehicle offering in the country is also equipped with a multi-function steering wheel and push start button, an eight-inch digital instrument panel, 12-inch touchscreen with Wireless Apple Carplay and Android Auto connectivity. Its infotainment is matched to a 10-speaker Bang and Olufsen set-up.

Powering the all-new Ford Bronco is a 2.7-liter Ecoboost V6 engine with six drive modes namely Normal, Eco, Sport, Slippery, Mud/Ruts, and Sand. It is matched to a 10-speed automatic gearbox.

It is also endowed with an advanced 4x4 system with automatic on-demand engagement and electronic front and rear locking differentials.

Further, the model also has the Ford Co-Pilot 360 technology suite of driver-assistive features like the auto high beam headlights, blind spot information system with cross traffic alert and braking, lane keeping system (including lane keeping assist and alert, driver alert, and road edge detection), pre-collision assist with automatic emergency braking and evasive steer assist, post impact braking, rear view camera and parking sensors, and adaptive cruise control with stop-and-go and lane centering functions.

Available in Outer Banks with Sasquatch Package, the Ford Bronco (which has a starting price of P4.998 million) can be had in Eruption Green, Race Red, Cactus Gray, Oxford White, Azure Gray, and Shadow Black body color options.

All-new Ford Mustang

Meanwhile, the all-new Ford Mustang was also displayed at the venue.

The pony car is 4,811 millimeters (mm) long; 2,097 mm wide; and up to 1,414 mm tall with a 2,719 mm wheelbase.

Outside, the pony car’s newest version sports sharper lines and edges compared to the previous model — giving the car an even sportier look. Its front fascia is outfitted with tri-bar headlamps flanking the honeycomb grille, which carries the celebrated figure of a free-roaming horse where the model was named after.

The all-new Ford Mustang maintained its long-slung profile to match the bold line at the door’s lower portion as well as the 19-inch aluminum wheels.

Giving the rear portion a similar pattern as the front are the tri-bar taillamps.

For its interior, the all-new Ford Mustang is fitted with Recaro sport leather seats, a multi-function leather-wrapped steering wheel, 12-inch digital cluster, magnesium-framed 13-inch colored center display with Sync 4 technology and enhanced voice recognition, and wireless charging dock. 

Under the hood of newly-launched model is either a 5.0-liter V8 or 2.3-liter Ecoboost engine. Both mills are matched to a 10-speed automatic transmission and have six-selectable drive modes namely Normal, Sport, Slippery, Track, Drag Strip, and Custom.

Stopping power is guaranteed by the four-wheel disc brakes with four-sensor, four-channel anti-lock braking system.

The all-new Ford Mustang comes with a myriad of technologies such as AdvanceTrac with Electronic Stability Control, Perimeter Alarm, Tire Pressure Monitoring System, and a comprehensive airbag system (driver and front passenger, curtain, front side and passenger knee).

Like the all-new Bronco, the Ford Mustang is packaged with the Ford Co-Pilot technology.

Retailed in Race Red, Iconic Silver, Vapor Blue, Oxford White, Shadow Black, Yellow Splash, and Grabber Blue, the all-new Ford Mustang is offered in two variants at the following prices:

• Ecoboost Premium: P3.499 million
• GT Premium: P3.999 million

Photos from Juan Paulo Papa, Ruben Manahan IV

Also read:  

Ford Explorer, Mustang now available at PH online reservation portal

Bronco to work with off-road aftermarket firms to expand parts lineup

Ford to Release Bronco Despite Factory Downtime