Bronco to work with off-road aftermarket firms to expand parts lineup

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Ford’s outdoor brand of 4x4 off-road vehicles, Bronco, is set to collaborate with three of today’s leading off-road aftermarket companies: RTR Vehicles, ARB 4x4 Accessories, and 4 Wheel Parts. Together, these brands intend to expand the list of Ford-approved off-road parts and accessories — just in time for the coming launch of Bronco two- and four-door SUVs this June.

According to Ford icons regional product line manager, Jeff Seaman, “Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4x4 arena to further build out our list of off-road parts and accessories available this summer.”

Customers can expect a range of performance parts including suspension and lift kits, custom wheels and body components, performance driveline parts, and an extensive list of camping and off-road accessories like tents, racks, storage solutions and lighting.

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When Ford launched the Bronco Sport last year, customers were treated to a sundry of items they can add to their SUVs. This time, Ford looks to double the available parts with more than 200 Ford-approved items as the Bronco two- and four-door variants hit the market.

“We’ve brought more companies into the personalization process a lot earlier than in the past to take advantage of the unique design aspects of Bronco and Bronco Sport, all aimed at making customization more accessible to a wider range of off-road enthusiasts — from hobbyists to professional off-roaders,” said Seaman. “In the end, no two Bronco SUVs should ever need to be the same. They can be as diverse as our customers are.”

With the Bronco two- and four-door SUV’s modular design, Ford says that the number of customizable parts will continue to grow including doors, roofs, fenders, and grilles making way for personalization.

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Speaking of which, Ford brought several new custom builds to the Easter Safari event held on Sunday, April 4, 2021 in Moab, Utah. Included were custom-built models like the Bronco four-door Outer Banks series with Sasquatch Package as well as a Bronco four-door Badlands SUV and a Bronco four-door Black Diamond series SUV bedecked by parts and accessories fashioned by Bronco’s new partners.

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Ford Philippines has made no announcements about bringing the new Bronco off-roaders to local dealerships yet. However, we are treated to the Ranger FX4 Max complete with Fox shocks off-road suspensions and 17-inch alloy wheels with BFGoodrich all-terrain tires.

Photos from Ford

Also read: 

New Bronco 2- and 4-door models elicit nostalgia, excitement

Ford brings back Bronco as a sub-brand

Ford PH: FX4 Max offered to make off-road vehicles affordable

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