Ford GenSan moves to new location, adopts ‘Ford Signature’ branding

To better serve its customers, Ford General Santos (GenSan) moved to a new location — one that can showcase a more globally aligned exterior and interior look and feel.

The new showroom brings to life the dealership branding guidelines of Ford called “Ford Signature,” offering a customer-focused design, atmosphere, and interior that enhance the overall Ford dealership experience.

“The expansion is a testament to the growing preference towards our vehicle lineup and after-sales offerings among customers in GenSan. Opening a bigger Ford dealership facility is another milestone for us as we see more customers in GenSan drive their own Ford,” said Ford Philippines Managing Director Michael Breen.

Now located at the National Highway, Barangay Makar, General Santos City, Ford GenSan enjoys a bigger floor area (1,700 sqm.) that can accommodate a six-car display and 15 service bays. Ford GenSan also has a 3,640sqm. second-floor area housing the dealership’s 30 body repair and paint bays. Its third-floor area serves as its new vehicle stockyard, allowing Ford GenSan to store up to 77 vehicles.

In addition, Ford GenSan has a 2,000sqm. service annex that can accommodate additional eight service bays with provision for service expansion.

“We would like to thank our partners in Ford Philippines for their full support while we evolve from where we started to where we are today — a vision turned into a reality for all of us here in Ford GenSan. Now, we are not just situated in a bigger and better facility, but also in a more strategic location that would bring us closer to serving our clients in GenSan,” commented Millennium Cars Mindanao, Inc. (MCMI) Dealer Principal and President Willy Q. Tee Ten.

To celebrate its opening, Ford GenSan is giving an P8,888 cash discount on all Ford vehicles purchased from January 17 to 31, 2022, on top of current sales promotions being offered by Ford Philippines. During the same period, the first eight Ford customers per day who will have their vehicles serviced will get free engine detailing.

Ford GenSan is open from Monday to Saturday from 8 a.m. to 5 p.m. for both its sales and service operations.

Photos from Ford

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