Ford Ranger Sets Record Sales in Asia Pacific
The current Ford Ranger pickup may have been around since 2011 that, six years later, it continues to be a sales juggernaut for the American carmaker that it has set an all-time sales record across Asia Pacific in 2017 with 134,100 units–a 22 percent increase from the previous year.
“The toughness, capability, smart technologies, design, fuel-efficiency and comfort of Ranger allow it to continue setting the industry benchmark in the region, and globally, for mid-size pickup trucks,” said Mark Ovenden, vice president for Marketing, Sales and Service for Ford Asia Pacific.
Driving the growth was the full-year Ranger sales in Thailand, Australia, Vietnam, Philippines, New Zealand, and Taiwan. The Ranger also finished 2017 as the best-selling pick-up truck in Cambodia, Myanmar and New Caledonia.
Thailand led Ford’s Ranger sales in Asia Pacific with sales rising 44.5 percent to a record 44,452 vehicles, helping drive its segment share up 3.0 percentage points to 12.2 percent.
In Australia, sales increased by almost 16 percent to a record 42,728 vehicles, continuing its position as the best-selling 4×4 vehicle in the country.
The Ranger led Vietnam’s pickup segment for the fourth consecutive year–taking 56 percent of the segment–with sales rising six percent to a record 14,926 vehicles.
In the Philippines, the Ranger captured more than 25 percent of the segment to remain the second best-selling pick-up truck, as sales increased 31 percent to a record 10,658 vehicles. The Ranger’s exceptional year was capped by its best-ever month in December with sales increasing 87 percent year-over- year to 1,433 vehicles.
In New Zealand, the Ranger was the country’s best-selling vehicle overall for the third consecutive year, capturing 26 percent of the segment on sales that rose 11 percent to 9,428 vehicles.
In Taiwan, Ranger maintained its leadership in the pick-up truck segment with sales rising 44 percent to 1,263 vehicles. The Ford Ranger also maintained segment leadership in various emerging markets, ending the year as the best-selling pickup in Cambodia, Myanmar and New Caledonia.
“The Ranger is so integral to our business in the Philippines and across the ASEAN region,” said Yukontorn ‘Vickie’ Wisadkosin, president for Ford ASEAN. “The versatility and durability of this segment-defining pickup continues to attract a wide range of loyal Ford Ranger customers.”
For 2018, Ford has two things that are expected to further expand the growth and popularity of the Ranger in the Asia Pacific region.
First will be the introduction of the Ranger to China, the fourth largest truck market in the world, and second will be the launch of the high-performance Ranger Raptor which will give its customers “an unparalleled off-roading experience.”