Ford has just made a shocking announcement: save for the Ford Mustang and Ford Focus, the American carmaker will cease to produce cars for the North American market and instead will concentrate on its trucks, utilities, and commercial vehicle lineup, with nearly 90 percent of its product portfolio dedicated to the said vehicle types by 2020. The news was revealed by Ford Motor Company President and CEO Jim Hackett as part of the company's first quarter report.
"Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America," Hackett said in the report. "Over the next few years, the Ford car portfolio in North America will transition to two vehicles--the best-selling Mustang and the all-new Focus Active crossover coming out next year."
In addition, Ford will be adding hybrid-electric powertrains to its high-volume, profitable vehicles like the F-150, Mustang, Explorer, Escape and Bronco, with a battery electric vehicle on a performance utility platform rolling out by 2020. By 2022, Ford expects to have 16 battery-electric vehicles in the market.
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