Honda Cars PH showrooms to sport new visual identity, starts with Manila dealership

Honda’s automotive arm in the country is starting to update the look of its dealers within its network, starting with its facility in Manila.

In a statement, Honda Cars Philippines, Inc. (HCPI) has inaugurated its refreshed Honda Cars Manila that has a fresh façade design, keeping up with global visual design seen on dealers around the world.

The new design — carrying the “Driven by dreams” message — is eyed to provide a highly efficient and functional space for dealer associates in order for them to “work with greater brilliance and pass on joy to customers with every experience.”

 "HCPI’s adoption of the new visual identity from Honda Motor Co., Ltd. represents our desire to keep on improving for our customers. We hope they will be pleased with the new ambiance, and they will feel more relaxed, more comfortable and at home, HCPI President Masahiko Nakamura shared.

“Moreover, the new design embodies Honda’s global standard in the delivery of products and services. Aside from world-class technology and safety in our vehicles, we are dedicated to offering world-class services that will give joy to our customers here in the Philippines” he added.

According to HCPI, the dealership design adaptation will be done in all Honda dealerships locally — with the brand’s sales establishments in Pasig, Pampanga, and Cebu being the next in line to adopt the new visual identity. The three aforementioned dealerships are set to be upgraded within the second half of the year.

Further, HCPI noted that customers are to be attended by highly skilled technicians and dedicated staff that are using state-of-the-art tools and equipment. Periodic maintenance service at authorized Honda dealers guarantees genuine chemicals, parts and accessories, and processes that are aligned with global standards to ensure quality and safety.

“Detailed costings for all vehicles and service visits throughout the ownership period are also easily accessible online. Likewise, Honda dealers observe health and safety precautionary measures at all times,” the company assured.

Photos from Honda Cars Philippines Inc.

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