MANILA: Alice Dixson is the new face of Hongqi in the Philippines.
The Chinese luxury automaker’s arm in the country made the announcement, saying the former Binibining Pilipinas International (who is also a living icon in the Philippine entertainment industry for more than three decades) “encapsulates Hongqi’s legacy of opulence.”
“As one of Asia’s oldest luxury vehicle manufacturers, guided by the creative vision of Giles Taylor, former Design Director of Rolls-Royce, Hongqi’s modern lineup reflects a seamless fusion of heritage and contemporary luxury, where tradition meets innovation in every curve and detail,” the EVOxTerra-steered vehicle distributor shared.
Photo from Hongqi Philippines“Hongqi, like Alice Dixson, has perfected its style through the years; and as such, the brand has consistently delivered powerful vehicles that bring premium experiences.”
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Hongqi Philippines and EVOxTerra President Rashid Delgado said that the partnership with Dixson signifies the brand’s commitment to excellence.
“Alice’s exquisite taste, adventurous spirit and values make her the perfect advocate to show the world what Hongqi is all about,” he said. “And with that, we're excited to officially have Alice, whose name and style speak for themselves, be the face of Hongqi as it drives into the future.”
Photo by Ruben Manahan IVAs part of the collaboration, Hongqi Philippines released its latest video of Dixson alongside the E-HS7 and the E-H7.
For her part, Dixson said that it was the brand’s vision and eagerness to embrace individual experiences that resounded with her.
“Hongqi always looks to challenge the status quo, and push for excellence in everything they do,” she explained. “Their vision ‘I Decide What Drives Me’ isn’t just a motto, each drive has become a statement of your individuality. For me, what drives me is my passion and my courage, and that’s why I drive Hongqi.”
She also mentioned that being an actress, model, mom, and now, Hongqi’s latest brand ambassador, she was impressed at the brand’s ability to balance style, performance, safety, and comfort— without compromising on sustainability and environmental responsibility.
Photo from Hongqi Philippines Facebook pageDixson noted that sustainability has always been important to her, inspiring her to live consciously and seek more eco-friendly modes of transportation, such as electric vehicles. “I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” Dixson said.
“Even before they reached out, I was already familiar with the brand and impressed by what I learned — it consistently stood out as one of the best in the market. That’s why being part of the Hongqi family now feels like such a natural fit. I’m proud to represent a brand that delivers not just premium driving experiences but also champions sustainable and environmentally responsible mobility.”
Dixson implied that Hongqi will introduce more models in the coming months, saying that she’s excited for what’s ahead.
Also read:
Hongqi PH rolls out new E-HS9, E-QM5
EVOxTerra widens Hongqi NEV lineup with EH7, e-HS7 launch
Hongqi PH poised for 'aggressive expansion' this 2025
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