Hyundai, Kia renew FIFA partnerships up to 2030

Affiliate brands under the Hyundai Motor Group (HMG) have renewed their partnerships with Federation Internationale de Football Association (FIFA) up to 2030.

The ceremonial signing of the deal was held in Zurich, Switzerland, with FIFA President Gianni Infantino and HMG President Karl Kim officially sealing the agreement to symbolize the shared commitment to make football truly global.

In a statement, the partnership that Hyundai Motor Company and Kia Corporation reinstated welcomed HMG subsidiaries namely Boston Dynamics and Supernal into the fold.

Per Hyundai, the partnerships shall include a wide range of FIFA competitions — including the FIFA Women’s World Cup 2023 and FIFA World Cup 2026, among others.

The FIFA support from the two automotive brands has spanned for more than two 20 years — with a new emphasis on the growth and development of the women’s game.

“We are thrilled to continue our longstanding partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience of our tournaments,” Infantino was quoted as saying.

“As we enter this new era together, we are excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we will continue to work on uniting the world through football,” he added.

For his part, Kim shared the sentiments of the FIFA’s helm.

“On behalf of Hyundai Motor Group, we are honored to extend our partnerships with FIFA, reinforcing our longstanding commitment to the world of football.” Kim said.

“As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football.”

Being FIFA’s official mobility partners, Hyundai and Kia will continue to play crucial roles in ensuring the smooth and efficient transportation operations at FIFA’s global events and competitions. With the automakers’ extensive global distribution networks, they will provide comprehensive vehicle lineups that will fulfill all transportation requirements for FIFA, enabling seamless movement of teams, officials and staff.

Notably, Group subsidiaries Boston Dynamics and Supernal will join the renewed agreement with FIFA, providing opportunities for the future mobility brands to showcase their respective expertise, technologies and sustainable approach to innovation before a truly global audience. Boston Dynamics is the Group’s primary affiliate in robotics and Supernal is its advanced air mobility unit. Both subsidiaries are key parts of the Group’s transformation into a smart and sustainable mobility solutions provider driven to advance future modes of mobility.

Photos from Hyundai Motor Philippines

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