Kia deploys more than 300 vehicles in FIFA 2022

Kia has deployed more than 300 vehicles in the recently-concluded Federation Internationale de Football Association (FIFA) World Cup.

According to the South Korean car brand, a total of 297 Kia cars and 70 Kia-branded buses were mobilized during the event. They were used to facilitate the safe and convenient mobility of players, referees, management, and staff who participated in the football league.

The nameplates that were used included the EV6 GT-Line, Sorento Plug-in Hybrid, and Niro Plug-in Hybrid cars.

In addition to the vehicles used to keep the tournament on the move, the Kia EV9 Concept was displayed at Kia’s “Ground of Inspiration” brand booth at the FIFA Fan Festival and attracted the attention of thousands of football fans. Although previously unveiled at the 2021 LA Auto Show and 2022 Busan Motor show, its appearance at the World Cup marked the first time the concept version of Kia’s future flagship EV has been on open display to the public.

“The success of every element of the FIFA World Cup 2022 from Kia’s brand activations and the smooth running of the tournament, to the most magical and memorable moments on the pitch — boils down to individuals inspired to come together as a team to achieve a greater goal. It is with this spirit that we now look ahead to the continued impact of our other partnerships in the world of sports, providing a variety of opportunities to experience the present and future of Kia and to join our movement,” said Kia Senior Vice President and Head of Purchase CX Design Sub-division Chang Sung Ryu.

Kia is also looking at future landmark events in sports and locations. Its inspiring and creative content will continue at the Australian Open in January 2023.

Photos from Kia

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