Hyundai launches ‘Expecting Generation One’ campaign

Hyundai's Expecting Generation One campaign

Hyundai Motor Company (HMC) launched its newest global campaign in its bid to fight climate change and attain carbon neutrality.

The campaign, dubbed as “Expecting Generation One,” starts with the online premiere of a short film that signals its commitment to secure a habitable world for future generations.

The latest initiative strengthens Hyundai’s declaration at the 2021 IAA Mobility Show in Germany that it plans to achieve carbon neutrality in its products and global operations by 2045. The company is eyeing to meet the target through clean mobility, next-generation platforms and green energy.

Hyundai's Expecting Generation One campaign

In a statement, the Korean marque is set to roll out more customer communications for “Expecting Generation One” throughout the rest of 2021.

“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” HMC Global Chief Marketing Officer and Head of Customer Experience Division Thomas Schemera was quoted as saying.

“Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet,” he added.

In the campaign film, which debuted today on the company’s official YouTube channel (@HyundaiWorldwide) and other platforms, mothers and grandmothers from around the globe are conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together.

“Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother’s lullaby,” the statement noted.   

 “The campaign serves to reinforce Hyundai Motor’s pledge to cultivate a sustainable future through a multi-dimensional strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event,” it added.

Hyundai's Expecting Generation One campaign

Further, Hyundai expressed its intention to “expand its leadership in electrification in coming years” and is aiming to grab 30 percent of its global vehicles sales with zero-emission vehicles (ZEVs). By 2040, it is expecting that battery electric vehicles (BEV) and fuel cell electric vehicles (FCEV) will account for 80 percent of its total fleet sales.

Moreover, Hyundai is also expecting to become a clean mobility provider through its long-term investments in green hydrogen based on renewable energy, Vehicle-to-Grid (V2G) and Second Life Battery Energy Storage Systems (SLBESS).

“As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as ‘Expecting Generation One’ so that they can be part of the journey and share our vision of Progress for Humanity,” Schemera said.

Photos from Hyundai Asia Resources, Inc.

Also read:

Purpose-driven: Hyundai puts spotlight on Staria MPV

Hyundai Motor Group Discloses 5-Year Growth Plan

The Hyundai Prophecy Has Arrived

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Hyundai Cars

  • Upcoming

Hyundai Car Articles From Zigwheels

  • News
  • Article Feature
  • Road Test
  • Hyundai Accent likely to rejoin PH roster
    Hyundai Accent likely to rejoin PH roster
    Ruben Manahan IV . Jun 26, 2025
  • Hyundai sets up direct operations in Malaysia
    Hyundai sets up direct operations in Malaysia
    Cesar Miguel . Jun 26, 2025
  • Hyundai N bags 5th straight win at 24H Nürburgring
    Hyundai N bags 5th straight win at 24H Nürburgring
    Ruben Manahan IV . Jun 25, 2025
  • Hyundai brings back Kona to PH market, now in HEV form
    Hyundai brings back Kona to PH market, now in HEV form
    Ruben Manahan IV . Jun 20, 2025
  • All-new Hyundai Kona to be revealed at this week’s HME?
    All-new Hyundai Kona to be revealed at this week’s HME?
    Ruben Manahan IV . Jun 17, 2025
  •  GAC GS8 vs rivals: what would you pick?
    GAC GS8 vs rivals: what would you pick?
    Cesar Miguel . Jan 20, 2025
  • Toyota Tamaraw vs. the competition
    Toyota Tamaraw vs. the competition
    Cesar Miguel . Jan 10, 2025
  • All-electric skirmish: Hyundai Ioniq 5 vs. Tesla Model Y
    All-electric skirmish: Hyundai Ioniq 5 vs. Tesla Model Y
    Cesar Miguel . Jan 07, 2025
  • Ford Explorer vs. the competition
    Ford Explorer vs. the competition
    Cesar Miguel . Jan 07, 2025
  • Hyundai Stargazer X vs. the competition
    Hyundai Stargazer X vs. the competition
    Cesar Miguel . Dec 18, 2024
  • Late bloomer: Hyundai Stargazer GLS Premium
    Late bloomer: Hyundai Stargazer GLS Premium
    Ruben Manahan IV . Mar 08, 2024
  • Fancy family MPV: Hyundai Stargazer X
    Fancy family MPV: Hyundai Stargazer X
    Paulo Papa . Feb 07, 2024
  • Timeless thriller: Hyundai Tucson 2.0 CRDi GLS
    Timeless thriller: Hyundai Tucson 2.0 CRDi GLS
    Ruben Manahan IV . Jan 10, 2024
  • How Driving Became Fun with the all-new Hyundai Tucson? Find Out Here
    How Driving Became Fun with the all-new Hyundai Tucson? Find Out Here
    Zigwheels PH Team . Jul 13, 2016
  • Hyundai Accent- What It has to Offer?
    Hyundai Accent- What It has to Offer?
    Zigwheels PH Team . Jun 03, 2016