Hyundai Motor Group announces support for Equal Play Effect

Hyundai Motor Group announced its support for Equal Play Effect, in line with its initiative in women empowerment.

By helping fund the cause, the South Korean automotive conglomerate will also support young women getting access to intercultural dialogue and gender equity movement-building in sport for good organizations across the Asia-Pacific region. 

According to the South Korean automotive conglomerate, Common Goal’s Equal Play Effect provides an impact framework to support community organizations to increase access and to promote safer spaces for girls and women in sports.

Further, Equal Play Effect aims to create concrete strategies, resources and roadmaps across community football and provide tools, financial support, and accountability to accelerate gender equality.

“The primary focus is to ensure that every young girl has a female role model in her community worldwide as we seek to enable girls and women to become leaders themselves in their communities. It’s not just about getting more girls to play football, rather, it’s about making sure the places they play are set up to help them thrive and we are ecstatic that Hyundai, as a long-term supporter of women’s football, also supports our program to advance gender equality in football,” noted Common Goal Co-founder Jürgen Griesbeck.

Additionally, the Seoul-headquartered company will sponsor Festival23 — an eight-day youth celebration of Common Goal’s Football for Good organizations that brings together role models and game-changers in women’s football.

The even will also include panels, inspirational talks, workshops, as well as a networking and a photo exhibition. 

“The Equal Play Effect Contextual Convening provided Football for Good organizations across the Asia-Pacific region with an exceptional opportunity to drive systemic change in gender equity,” commented Creating Chances’ Eve Wilcox. 

“It’s a privilege to lead coach education sessions, where we delve into innovative strategies to increase access and provide safe environments for girls to participate in sports. This collective approach to changing the game reinforces Equal Play Effect’s commitment to paving the way for transformative and sustainable change across the region. We’re excited to continue to drive impact together through this project,” she added. 

Photos from Hyundai Motor Group 

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