Lotus reveals 75th-anniversary logo

lotus 75th anniversary logo

Lotus has revealed a special logo to celebrate its 75th anniversary.

KEY TAKEAWAYS

  • What is Lotus’ first lifestyle car?

    According to Lotus’ Matt Windle, the company’s first lifestyle car is the Eletre Hyper-SUV.
  • For how long will Lotus use its 75th-anniversary logo?

    Per Lotus, the company’s 75th-anniversary logo will be on display over the next 12 months.
  • According to the British luxury sports car brand, its latest anniversary branding will be seen in multiple environments over the next 12 months.

    “Lotus of 2023 is a world away from a garage in north London, thanks to the billions being invested in our company on product development, an electrified future, and more. We’ve come a long way since moving to our iconic home in Norfolk in 1966. Today we have engineering facilities in the UK, Germany, and China; design studios in Hethel, Coventry, and Shanghai; and new world-class manufacturing bases in Norfolk and China. It’s at the last of these that assembly of the first Lotus lifestyle car — the Eletre Hyper-SUV — begins later this month,” said Lotus Cars Vice President and Managing Director Matt Windle.

    “The pioneering spirit and commitment of Colin and Hazel Chapman are alive and kicking in Lotus today, and we will be celebrating our 75th anniversary in style — paying tribute to the past and looking ahead to the future as we approach our first century,” he added.

    Lotus is celebrating seven and a half decades of innovation and success, which have unquestionably helped shape today’s motoring and motorsport landscape but also gave birth to some of the world’s most renowned and loved cars.

    Photo from Lotus

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