Nissan, DOT partner for WTTC Global Summit 2022

Nissan Philippines  furthered its collaboration with the Department of Tourism (DOT) as it partnered with the government agency for the World Travel and Tourism Council (WTTC) Global Summit 2022.

The event, themed “Rediscovering Travel,”  was held last April 20-21.

 

Being one of the summit's official mobility partners, NPI provided the new Terra, new Patrol, all-new Almera, and the fully-electric Leaf to shuttle international delegates for the event.

"We are glad to be working again with the Department of Tourism to promote local tourism as we have been doing in the Safe Trips campaign. This is another opportunity to encourage not just our fellow Filipinos, but also tourists from different countries, to rediscover the beauty of the Philippines and to explore our country," NPI General Manager for Communications Dax Avenido was quoted as saying.

Last year, the contract for the “Safe Trips” campaign between the Japanese automaker’s local distributor and the DOT was renewed. The aforementioned program, which was introduced in 2020, was created to promote the local tourism industry through safe and responsible travel during the pandemic.

Under the campaign, Nissan tapped Filipino artists Barbie Almalbis and Noel Cabangon for "Ingat Kayo" an anthem that promotes safety during the pandemic and highlights the Filipino culture of care. The song was written by NPI General Manager for Sales, Rollie Navarro.

Photos from Nissan Philippines, Roy Robles

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