Nissan launches ‘Drive Myself Project’

Nissan Motor Company announced the launch of its latest initiative called Drive Myself Project.

Per the Japanese automotive brand, Drive Myself Project aims to co-create future mobility experiences and new ideas for manufacturing with young people.

“The experimental Drive Myself Project takes on the challenge of designing the future with young people. The program is focused on people in their teens and 20s, while Nissan engineers and young employees will also participate. From planning to implementation, the program will embrace and support these young people’s motivation to take on challenges by inviting guests who are creatively contributing to a better society. Project partners, who are passionate and of a similar age, will be assigned the role of planning and production,” Nissan wrote in a press release.

According to the Kanagawa-based brand, there will be projects in the said initiative, namely Project 1: Ideathon to design mobility experiences; Project 2: Lifestyle prototyping; and Project 3: Inventing with the familiar to create new value.

The first two projects, Nissan explained, are open only in Japan while the third will be done online and open to input from around the world.

The project will run from August through October and the resulting ideas and pieces of work will be posted on a dedicated website and social media platforms, including Instagram (@drive_myself_project).

Photos from Nissan

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