Nissan PH premiers virtual showroom for Asia & Oceania region
Nissan is bolstering its strategy in the digital landscape as it introduces the first Nissan virtual showroom in the Asia & Oceania region.
The virtual showroom—viewable on the updated Nissan Philippines website—is designed to provide detailed online access to the current Nissan line-up.
Nissan Philippines President and Managing Director Atsushi Najima said that the latest initiative is to show the brand’s efforts to meet the ever-changing demands of its customers.
“Nissan is dedicated to shaping an innovative, human-centric future for the Philippines. The launch of the first virtual showroom in the region for Nissan is a strong example that we consistently innovate to benefit the customer journey, especially in the face of challenges such as the pandemic,” he said.
The virtual showroom is designed to help customers interact with the current Nissan line-up 'on display.’
The virtual showroom gives a 360-degree view of the virtual space as well as the products, as if you're walking around in-person inside one of the Nissan dealerships around the country.
The Nissan models displayed have their corresponding clickable ‘hotspots’ (for interior and exterior) that gives information about the car and its key features instantaneously.
The ‘exterior hotspots’ dish out a carousel view and lead to the vehicle’s landing page. ‘Interior hotspots’ give a 360 detailed view of the vehicle and provide even more clickable hotspots.
In addition, the website’s landing pages for each vehicle now furnishes clients with an interactive viewing feature. Nissan Philippines has also placed a colorizer option so that customers can check the various color variants in various angles for the vehicle of their choice.
Customers can also enjoy product walk-around videos for each model, which share the benefits of Nissan Intelligent Mobility fitted in every vehicle.
“Under a secure and safe ‘new normal,’ the virtual showroom is one innovative way for us to push possibilities so that customers can seamlessly experience the Nissan brand from a digital platform right until they drive our vehicles. The virtual showroom not only brings new kind of excitement in experiencing Nissan products for Filipinos, but also ensures that our customers remain safe during the pandemic,” Najima noted.
Photos from Nissan in the Philippines, Ruben D. Manahan IV