Nissan PH Solidifies Market Share Hold, Places Third in Automotive Sales

Nissan Philippines Inc. (NPI) has continued its winning streak after ending its fiscal year (March 2018) in solidifying a strong third place in terms of vehicle sales locally.

Based on the latest figures released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), NPI closed its fiscal year with 58.5-percent growth in March.

With a nearly a six-percent growth, NPI is now at third place, holding an 11.3 percent of the market share amongst members of CAMPI. Last year, NPI already enjoyed a 6.1 percent share.

The said figures earned them the highest total sales in the country since 2017.

Driving its strong sales figures is the Nissan Navara, which holds 47.4 percent of its total sales and becoming one of the pick-up segment's top-selling models.

In addition, the Nissan Terra contributed 16.3 percent of the total sales since the brand started delivering the midsize SUV to its customers last August.

The Nissan Urvan and Nissan Almera also posted positive growth, contributing 16.9 percent and 14.9 percent of the total sales, respectively.

Newly-minted NPI chief Atsushi Najima attributed customer satisfaction to the strong sales growth.

"Nissan's achievements come from putting the customer at the heart of everything we do, and transforming the way people drive and live in the Philippines," the new NPI president and managing director explained.

"Our success is built upon the strong foundations laid by my predecessors, the people of Nissan, and the dealer network. From here, our goal is to sustain this game-changing growth by focusing on delivering quality service, exceptional customer experience, and exciting products equipped with Nissan Intelligent mobility," he added.

As part of its future development plans, the company recently announced that it would be launching the Nissan Leaf in the Philippines by 2020.

Nissan also has plans to expand its dealership network to more areas in the country and improve its branches through the global retail visual identity known as the Nissan Retail Concept.