PH K-drama adaptation to showcase Hyundai nameplates

The recently launched Hyundai Santa Fe will make its PH TV debut in the show

Hyundai from HMPH

Hyundai Motor Philippines (HMPH) revealed that the local adaptation of the K-drama series “What’s Wrong With Secretary Kim” will showcase the brand’s various offerings.

KEY TAKEAWAYS

  • What Hyundai vehiccles will appear in the show?

    Some Hyundai vehicles that will appear in the show include the Santa Fe, Stargazer X, and Reina.
  • Aside from Chiu and Avelino, who are the two other brand ambassadors of Hyundai in the country?

    Piolo Pascual and Sarah Geronimo-Guidicelli are the two other ambassarors of the brand in the country.
  • According to the local arm of the South Korean car brand, the roster of Hyundai models to appear in the television show will include the recently launched Santa Fe, as well as other sport utility vehicles like the Palisade, Tucson, and Creta.

    5th-generation Hyundai Santa Fe

    Further, the brand’s multi-purpose vehicle family — comprised of the Hyundai Custin, Staria, and Stargazer will also be seen on screen.

    In addition, the Hyundai Ioniq 5 and 6 can also be expected to be featured in the show.

    Hyundai Ioniq 6 and 5

    Lastly, discontinued vehicle models such as the Hyundai Accent, Reina, and Starex, will also be present.

    “To those who are fans of this well-loved K-Drama, we are excited to share that you will be able to catch your favorite Hyundai cars starting today in Viu! Not only that, please look forward to seeing Ms. Kim Chiu and Mr. Paulo Avelino as they put their own spin as leads. Both have recently become our newest brand ambassadors, adding a special touch to this partnership. Moreover, we are excited to be creating meaningful memories with our Filipino customers, as we altogether watch and fall in love once more with this highly acclaimed series,” said HMPH President Dongwook Lee.

    To recall, HMPH has named Chiu and Avelino as the newest brand ambassadors for the brand. They are joined by two other celebrities, namely Piolo Pascual and Sarah Geronimo-Guidicelli.

    Hyundai from HMPH 1

    “It brings us great pride to have partnered with Hyundai, a well-established multinational Korean automotive manufacturer, for our Viu Original Adaptation of the popular K-Drama What’s Wrong with Secretary Kim starring Paulo Avelino and Kim Chiu. Filipinos have embraced and grown to love the Korean culture and we hope that viewers of the show will enjoy the Filipino flavor injected in the series. We’re very grateful to Hyundai for their support of the show and look forward to more partnerships with them in the future,” stated Viu Philippines Country Manager Vinchi Sy-Quia.

    Photos from Hyundai Motor Philippines, Jirehl Kent Flores, and Juan Paulo Papa

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