President Duterte 'Endorses' Isuzu For Toughness

duterte
President Rodrigo Duterte is widely known for his no-holds barred statements. And his latest statement ends up "endorsing" Isuzu vehicles.

In fact, he doesn’t distinguish between any of Isuzu’s models. He claims all of them are durable and trustworthy.

"Isuzu, lahat ang binibili ko kasi para sa akin in the mountains, in the plains, kapag umakyat ako sa bukid, ang pinaka, the most durable,” Duterte went on to describe Isuzu’s trucks during the Turnover Ceremony of Isuzu Firetrucks to Bureau of Fire Protection (BFP) to be distributed to the agency’s various personnel and stations nationwide.

Alam mo ba na ang Davao, ang aming pulis doon, pati itong mga responding agencies, binibigyan ko sila ng Isuzu pickup. Kung nasa bukid, Isuzu pickup na…,” the President said at the ceremony.

Pero ako, ang ginagamit ko Isuzu. Hanggang ngayon, pag-uwi ko sa Davao, yung pickup ko na Isuzu ang hinahanap ko,” he concluded.

How’s that for brand promotion and a product endorser?

facebook.com/DILGBFP

Whether Duterte’s glowing review for everything Isuzu comes with some form of celebrity endorsement contract is not something we’d bother to know, but the Philippine Commander-in-Chief has been known to use Isuzu vehicles long before his stint in Malacañang, even going so far as to indicate his preference for a presidential vehicle, which is—you guessed it—an Isuzu.

In 2018, Duterte was even puzzled why the Philippine National Police (PNP) didn’t choose Isuzu pickups for its patrol cars.

Wag mo nang isali yang mga inferior, wag mo na isali yang sa jeep yang Mahindra. Mahina na Mahindra... So it was limited to quality product. Kagaya ng sa pulis, nobody can debate with me na maganda sa pulis is Isuzu, Toyota, not even... wag mong sabihin sa mga Nissan ha. Yung mga Nissan, wala yan. It’s either Toyota lang o Isuzu,” said Duterte in a 2018 tirade laced with his usual brand of expletives.

“Experience ko eh. So lahat ng pulis doon (Davao) Isuzu pati Toyota. Kaya kung mag — isali mo sa canvass yang mga yan, ah sabihin ko wala yan. Pagkatapos ng dalawa, tatlong buwan, pag nag-breakdown wala na yang supply chain nila sa spare parts,” Duterte explained further.

facebook.com/DILGBFP

Also Read: Isuzu PH Stamps Presence at 30th PhilConstruct Expo
Isuzu, Honda Ink Research Deal on Fuel Cell Heavy Duty Trucks

Read All

Featured Articles

Recommended Articles For You

Read All

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • BAIC PH previews 5-car lineup prior to public launch
    BAIC PH previews 5-car lineup prior to public launch
    Ruben Manahan IV . Today
  • Bentley, PUBG Mobile team up to bring 'opulence to battleground'
    Bentley, PUBG Mobile team up to bring 'opulence to battleground'
    Ruben Manahan IV . Today
  • ‘Mixed’ pump price adjustments set for tomorrow
    ‘Mixed’ pump price adjustments set for tomorrow
    Ruben Manahan IV . Mar 18, 2024
  • BDO-issued AmEx cardholders entitled to exclusive travel essential discounts
    BDO-issued AmEx cardholders entitled to exclusive travel essential discounts
    Paulo Papa . Mar 18, 2024
  • Mazda PH to distribute Autoexe parts, accessories
    Mazda PH to distribute Autoexe parts, accessories
    Ruben Manahan IV . Mar 18, 2024
  • Cabin check: What’s inside the BYD Atto 3
    Cabin check: What’s inside the BYD Atto 3
    Paulo Papa . Today
  • Midsize SUV battle: Hyundai Santa Fe vs. Ford Everest
    Midsize SUV battle: Hyundai Santa Fe vs. Ford Everest
    Paulo Papa . Mar 14, 2024
  • Hyundai Santa Fe: 6 seductive colors
    Hyundai Santa Fe: 6 seductive colors
    Paulo Papa . Mar 12, 2024
  • Hyundai Santa Fe vs. the competition
    Hyundai Santa Fe vs. the competition
    Paulo Papa . Mar 12, 2024
  • Luxury mover matchup: GAC M8 vs. Toyota Alphard
    Luxury mover matchup: GAC M8 vs. Toyota Alphard
    Paulo Papa . Feb 27, 2024
  • Here are some ideal destinations and safety tips for the upcoming Holy Week
    Here are some ideal destinations and safety tips for the upcoming Holy Week
    Paulo Papa . Mar 08, 2024
  • Here are some New Year’s resolutions for car owners
    Here are some New Year’s resolutions for car owners
    Paulo Papa . Jan 03, 2024
  • PH auto market: 2023 in retrospect
    PH auto market: 2023 in retrospect
    Paulo Papa . Dec 15, 2023
  • Here’s a holiday gift guide for car enthusiasts
    Here’s a holiday gift guide for car enthusiasts
    Hazel Nicole Carreon . Dec 15, 2023
  • Oil players cut pump prices anew
    Oil players cut pump prices anew
    Paulo Papa . Nov 14, 2023
  • BYD Atto 3: from the metro to the mountains
    BYD Atto 3: from the metro to the mountains
    Paulo Papa . Mar 18, 2024
  • Late bloomer: Hyundai Stargazer GLS Premium
    Late bloomer: Hyundai Stargazer GLS Premium
    Ruben Manahan IV . Mar 08, 2024
  • Adventure-ready: Subaru Crosstrek
    Adventure-ready: Subaru Crosstrek
    Paulo Papa . Mar 01, 2024
  • More doors, more fun: Suzuki Jimny 5-door
    More doors, more fun: Suzuki Jimny 5-door
    Paulo Papa . Feb 27, 2024
  • Refined ride: Volkswagen Tharu SEL
    Refined ride: Volkswagen Tharu SEL
    Paulo Papa . Feb 27, 2024