President Marcos Jr. says Toyota to bring back Tamaraw nameplate in PH

President Ferdinand Marcos Jr. said that Toyota is set to revive the Tamaraw nameplate for the Philippine market.

 In a statement issued by the Presidential Communications Office, Marcos bared the Japanese global marque’s plan following the meeting with the company executives.

Reports quoted Toyota Motor Philippines (TMP) President Atushiro Okamoto confirming the plan of bringing back the popular workhorse of the 90’s in the local market.

The country’s chief executive even described the Asian Utility Vehicle (AUV) as a “dependable utility transport” for many years.

“Many of the Tamaraws you’ve recently built are still on the road,” the chief executive told the officials of the Japanese carmaker.

Marcos said that the eyed-to-be-revived AUV has been known in the Philippines for decades.

“We have always been appreciative especially in the involvement of Toyota in the Philippines over so many years and I think the mutual experience between Toyota and the Philippine, and the local markets has been a good one and the partnership we can look to as a success,” he said.

“It is very interesting to hear your new plans for the Philippines and it’s very much in alignment with what we’re trying to do… we are hoping we are able to improve the situation for your supplier to be able to come in to the ease of doing business,” Marcos told the Toyota executives.

In addition, the Philippines president said that the government is looking at getting a Mini-Cruiser, which will be used by the military.

“It’s something we would like to revisit, simply because we have tried many utility vehicles for the military but they really [have> not been a success for us,” the President noted.

Photos from Presidential Communications Office

Also read:

Toyota PH reaches 2-M sales milestone

Toyota PH updates locally-bred Innova

INFOGRAPHIC: History of Toyota