Rolls-Royce gets highest annual sales in 2021

Rolls-Royce Cullinan

Rolls-Royce Motor Cars has announced that it has recorded its highest annual sales in its 117-year history.

KEY TAKEAWAYS

  • How many units did Rolls-Royce sell in 2021?

    The company sold a total of 5,586 units delivered to customers worldwide in 2021, which is a 49-percent increase compared to 2020.
  • What is the brand’s best-selling model for last year?

    It is the Rolls-Royce Ghost.
  • In a statement, the ultra-luxe brand has delivered 5,586 samples to clients around the world for 2021, which is a 49-percent increase compared to the same 12-month period in 2020.

    The company said that the total volume includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

    Rolls-Royce Motor Cars also said that while all models have performed strongly last year, it was the Ghost that spearheaded the strong numbers following the introduction of the Black Badge Ghost last October.

    “This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) program also enjoyed exceptional sales results in 2021, achieving an all-time record,” the company noted.

    Rolls-Royce CEO Torsten Müller-Ötvös

    The company shared that bespoke commissions remain at record levels, “with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars.”

    “The company signaled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail,” the statement elaborated.

    It was also last year when Rolls-Royce revealed the Spectre — the brand’s first all-electric car. This vehicle, which is expected to be offered to the market by the fourth quarter of 2023, is now undergoing the “most punishing testing protocol ever conceived for a Rolls‑Royce.” This 2.5‑million-kilometer journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce, the company said.

    Rolls-Royce-CEO Torsten Müller-Ötvös

    Reflecting on the results, Rolls-Royce Chief Executive Officer Torsten Müller-Ötvös said that 2021 has been a “truly historic year for Rolls-Royce Motor Cars.”

    “As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

    Photos from Rolls-Royce Motor Cars

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