Toyota Raises Stake in Subaru to 20%

The move is designed to prepare both companies for the CASE era, which stands for ‘connected, autonomous/automated, shared, and electric’ vehicles.

“During this once-in-a-century period of profound transformation, even if CASE changes how cars will be, driving enjoyment will remain an inherent part of automobiles and is something that I think we must continue to strongly preserve,” said Toyota President Akio Toyoda during the announcement of the deal.

“Our companies, both of which have long pursued driving enjoyment, now want to pursue the possibilities of making ever-better cars suitable for the CASE era by bringing together our strengths and by further deepening our relationship,” Toyoda added.

Despite getting more involved in each company’s affairs, both Subaru and Toyota claim that they will still strive to make their products distinct from each other.

 “Between our company and Toyota is an alliance that already has a history of 14 years,” added Subaru President Tomomi Nakamura said. “This new step in our alliance with Toyota will lead to enhancing ‘Enjoyment and Peace of Mind’ that Subaru is committed to deliver, and I am confident that our customers will love what we offer through these efforts.”