Two-Decade Strong: Isuzu PH is Truck Sales Leader for 20 Years
The local arm for Isuzu commercial vehicles (CV) and light commercial vehicles (LCVs) in the country is continuing to enjoy the trust and confidence of the Philippine market.
It seems that the momentum of Isuzu Philippines Corporation (IPC) would not stop anytime soon as for 20 consecutive years, they continue to lead in terms of sales for the CV (truck) category.
Based to the latest figures supplied by the Truck Manufacturers Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), IPC's sales for the full 12 months of 2019 garnered a total of 6,279 Category 3, 4, and 5 trucks, representing a strong 45 percent market share.
To note, the total sales for truck manufacturers group is 14,049 units sold during the year, which has increased by 2 percent from the previous year.
For the breakdown of sales, IPC dominated the Category 3 (Light duty truck) sales with 4,241 units sold, while also holding number one spot in Category 4 (Medium Duty truck) with 1,566 units sold. In the Category 5 (Heavy-Duty truck), IPC landed a strong 2nd, with 472 units sold.
IPC President Hajime Koso attributed the brand's continued success to Isuzu's global reputation as a world’s leading truck maker is the durability and reliability of its trucks, and the full aftersales service of an extensive nationwide dealership network.
IPC President Hajime Koso
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