Two-Decade Strong: Isuzu PH is Truck Sales Leader for 20 Years

The local arm for Isuzu commercial vehicles (CV) and light commercial vehicles (LCVs) in the country is continuing to enjoy the trust and confidence of the Philippine market. It seems that the momentum of Isuzu Philippines Corporation (IPC) would not stop anytime soon as for 20 consecutive years, they continue to lead in terms of sales for the CV (truck) category. Isuzu Truck Fest Based to the latest figures supplied by the Truck Manufacturers Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), IPC's sales for the full 12 months of 2019 garnered a total of 6,279 Category 3, 4, and 5 trucks, representing a strong 45 percent market share.  To note, the total sales for truck manufacturers group is 14,049 units sold during the year, which has increased by 2 percent from the previous year. For the breakdown of sales, IPC dominated the Category 3 (Light duty truck) sales with 4,241 units sold, while also holding number one spot in Category 4 (Medium Duty truck) with 1,566 units sold. In the Category 5 (Heavy-Duty truck), IPC landed a strong 2nd, with 472 units sold. IPC President Hajime Koso attributed the brand's continued success to Isuzu's global reputation as a world’s leading truck maker is the durability and reliability of its trucks, and the full aftersales service of an extensive nationwide dealership network. 
IPC President Hajime Koso
The company believes that the comprehensive product lineup and services embodies IPC’s commitment as “your responsible partner” to its customers, thus, contributing to the growing figures for Isuzu. Reinforcing IPC’s sales is its Isuzu Advantage– the sum of IPC’s different customer support programs bolstering its world-class trucks. The first advantage is IPC's roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts 43 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, the company stated that their team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed. “By being your responsible partners, IPC does not just supply world-class vehicles, but we also provide solutions to meet their business needs. Their growth is essential to IPC's growth, the development of the Philippine transport sector and of the economy in general. Hence, we provide total support to our partners' businesses with great products and aftersales support," Koso said. To know more about Isuzu's roster of light, medium, and heavy-duty trucks, log on to www.isuzuphil.com.

Also read: Isuzu brings lineup to Calapan, opens 43rd dealership
Pasang Masda Further Bolsters PUVMP Efforts with Isuzu's 3rd Batch of Deliveries
Isuzu PH inks strong partnership with Coca-Cola, provides additional truck fleet

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Volvo PH May 2025 MoM sales up by 550%
    Volvo PH May 2025 MoM sales up by 550%
    Ruben Manahan IV . Jul 01, 2025
  • Mitsubishi Motors PH launches 'Prepaid Maintenance Parts package'
    Mitsubishi Motors PH launches 'Prepaid Maintenance Parts package'
    Ruben Manahan IV . Jul 01, 2025
  • CMEPA now in effect; pickup truck prices to go up soon
    CMEPA now in effect; pickup truck prices to go up soon
    Ruben Manahan IV . Jul 01, 2025
  • Volvo to release XC60 PHEV in PH?
    Volvo to release XC60 PHEV in PH?
    Ruben Manahan IV . Jul 01, 2025
  • Lamborghini secures first-ever 24 Hours of Spa victory
    Lamborghini secures first-ever 24 Hours of Spa victory
    Cesar Miguel . Jul 01, 2025
  • Check out the MG Marvel R’s strengths, weaknesses
    Check out the MG Marvel R’s strengths, weaknesses
    Cesar Miguel . Jun 30, 2025
  • Here is a quick look at Suzuki XL7 Hybrid sole option in PH
    Here is a quick look at Suzuki XL7 Hybrid sole option in PH
    Paulo Papa . Jun 30, 2025
  • Toyota RAV4 vs. other hybrid crossovers
    Toyota RAV4 vs. other hybrid crossovers
    Paulo Papa . Jun 30, 2025
  • Here are the BYD Sealion 5 DM-i's 4 subtle shades
    Here are the BYD Sealion 5 DM-i's 4 subtle shades
    Paulo Papa . Jun 27, 2025
  • Check out the PH-spec GWM Cannon's 5 colors
    Check out the PH-spec GWM Cannon's 5 colors
    Paulo Papa . Jun 27, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025
  • ELECTRIA: 2025 BYD Atto 3 - updates done right
    ELECTRIA: 2025 BYD Atto 3 - updates done right
    Cesar Miguel . Jun 05, 2025
  • Dongfeng Nammi: Stylish all-rounder
    Dongfeng Nammi: Stylish all-rounder
    Cesar Miguel . May 21, 2025