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Volkswagen Brand Expands Global Market Share in 2019

Cherryl Anne Cruz • January 14, 2020 • 0 • 27

The year 2019 has been a successful one for Volkswagen. This year, the German company has delivered 6,278,300 vehicles all over the world including Europe, Asia-Pacific, USA, and South America. Their performance has surpassed last year’s figures by 0.5 percent.

The company has also seen a 60 percent increase in its electric vehicles, selling over 80,000 units this year compared to 2018. The most popular model was the e-Golf2, with more than 35,000 units delivered.

“2019 was an important year for the Volkswagen brand,” said Chief Operating Officer Ralf Brandstätter. “With the ID.3 and Golf 8, we have successfully presented groundbreaking new products and consistently focused on earnings power. The digital transformation roadmap which we have agreed with the employee representatives and is now to be implemented will also make a key contribution to improving efficiency and safeguarding the future.”

Brandstätter also credits team performance for their high deliverables this year.

“We will continue to work on costs in a disciplined way so that we can make the necessary investments for the future. Thanks to fantastic team performance, we have exceeded the high delivery level of 2018 despite a difficult market environment,” he added.

Meanwhile, Sales Board Member Jürgen Stackmann thanks their customers, retail partners and teams for their trust and continued patronage over the Volkswagen brand.

And of all the regions and markets that Volkswagen saturated, the Asia-Pacific region showed the smallest growth–around .8 percent compared to Europe’s 0.9 percent, North America’s 2.6 percent, and South America’s 3.7 percent.

Still, the numbers are quite impressive. The company was able to sell a total of 3,312,500 vehicles in the Asia-Pacific in 2019, with China credited for most of the sales. This country is Volkswagen’s second domestic market. Deliveries in the country rose by 1.7 percent to 3,163,200, making Volkswagen the most popular brand in the country. Electric vehicles also show a lot of promise in the country–enough for the company to set up a new Volkswagen Group Future Center in Beijing. So far, it’s only one of three locations found worldwide.

What’s more, the German company’s JETTA sub-brand is the most successful new brand in China over the years, and has sold around 43,000 vehicles to date.

Volkswagen is part of the Volkswagen Group, which comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Lamborghini, Bentley, Audi, Bugatti, Porsche, Ducati,Scania, SEAT, ŠKODA, MAN, and Volkswagen Commercial Vehicles.