Volkswagen PH Opens First South Luzon Dealership in Santa Rosa, Laguna
German auto brand Volkswagen has opened its doors for the South Luzon market with the inauguration of the Santa Rosa, Laguna dealership.
In partnership with the Lica Auto Group, the Volkswagen Santa Rosa dealership is strategically located along Santa Rosa-Tagaytay Road. It operates under the Lica Auto Group’s Strasbourg Auto Corporation.
The latest opening is the eighth Volkswagen dealership put up since 2013 and is aimed to cater mainly to the upwardly mobile markets of the Calabarzon Area (Region 4A) that encompasses the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon.
The said dealership will showcase Volkswagen’s local lineup such as the Santana, Santana GTS, Lavida, and Lamando.
During the inauguration, Volkswagen Philippines President Felipe Estrella expressed excitement over the partnership with Lica Auto Group.
“Establishing our eighth Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence in a very exciting market. Now, the region’s residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support,” Estrella said.
Meanwhile, Lica Auto Group President Felix Limcaoco III, echoed the Estrella’s sentiments.
“Our first Volkswagen dealer takes the Lica Auto Group to a position of dominance in the auto industry in the southern Luzon area. At the same time, Volkswagen Santa Rosa will be more accessible to buyers and owners in the region,” said Limcaoco.
Volkswagen Philippines operates under AC Motors of Ayala Corporation. Its seven other Volkswagen dealers are: Volkswagen BGC at 938 28th Street City Center, Bonifacio Global City, Taguig City; Volkswagen Quezon Avenue at 1229 Quezon Avenue, Quezon City; Volkswagen Pampanga at McArthur Highway, Dolores, City of San Fernando, Pampanga; Volkswagen Alabang at Madrigal Business Park, Alabang-Zapote Road; Volkswagen Cebu at A. Soriano Avenue, North Reclamation Area, Cebu City; Volkswagen Iloilo (Taft North, Mandurriao, Iloilo City), and Volkswagen Bacolod (along Araneta Street, Singcang, Bacolod City).
The Lica Auto Group is a key enterprise of the Manila-based Lica Group that traces its roots in Calabarzon-based real estate, sugar plantations and banking. The Lica Group, which counts over 50 years of operations, is one of the leading diversified business groups in the Philippines.
The Lica Auto Group holding company is among the largest automotive sales and businesses in the country. Involved in new and used-car dealerships, rent-a-car, leasing, parts and equipment distribution and service center stores, the Lica Auto Group now counts a total of 46 full dealerships and 19 satellite showrooms.
With Volkswagen made more accessible to one of the Philippines’ most progressive growth areas, the people of Calabarzon will now find that access to an affordable German motoring experience will be much more convenient, giving them even more opportunities to focus on their own life goals.