Young entreps find success through Caltex

Caltex Fairview photo

Today’s generation is more open to venturing into business, and the energy industry is one of the most appealing fields of operation for today’s young and aspiring entrepreneurs.

Caltex, marketed by Chevron Philippines Inc. (CPI), recognizes the talents and the potential of young entrepreneurs. That’s why the fuel company has several programs to support these budding businessmen to help them achieve their dreams.

Joyce Villanueva is a 21-year-old entrepreneur who helps her family run their Caltex station in San Ildefonso, Bulacan. Managing a big business might seem daunting, but she willingly embracing the process enabled her to work her way up.


She is now in charge of business operations with roles in human resources, finance, and safety management.

"We chose Caltex because the company communicates very well with us and assists us, from the construction to operations phase," says Villanueva.

Likewise, Calapan City, Oriental Mindoro’s 39-year-old Jose Allen Cantos, and Cabuyao, Laguna’s 25-year-old Antonio Mari Villarin also found success with Caltex.

Cantos says that Caltex provides holistic, flexible, and readily available support for both young and experienced retailers.

On the other hand, Don Dexter Agujo, 38, believes that the most rewarding part of his Caltex journey is seeing himself become an “active agent.” Finding purpose in his business, Agujo looks to provide excellent customer service even amid a pandemic and giving back to the communities where they operate.


“Caltex has industry-leading retailer support from our business consultants who guide us through the whole gamut of pricing, wet stock management of fuel, and safe operations of stations. This enables us to have that distinct Caltex advantage,” says Agujo, who currently operates three Caltex stations in San Pascual and Lemery, Batangas, and one along SLEX Northbound, Laguna.

Similarly, 27-year-old Sherlyn Dela Cruz also aims to "pay it forward" by providing employment opportunities at her two Caltex stations in Candon City, Ilocos Sur.


"My goal is not to hire people to sell fuel, but to sell fuel to hire more people," said Dela Cruz, beaming with confidence in her partnership with Caltex.

"Caltex gives the assurance that it would always be there to support its retailers through thick and thin. It also provides effective general marketing strategies for existing and potential customers,” she added.

Also running two stations of his own in Fairview and EDSA is 37-year-old Dylan Jon Ferrer. The “certified Batang Caltex,” a nickname his parents used to call him, says that Caltex has supported him throughout his retailing journey.


“They also offered us to undergo the New Retailers Onboarding Program where we learned a lot about the five-star quality brand of Caltex,” says the young entrepreneur.

With the fuel firm’s strong portfolio, seasoned or budding entrepreneurs can get ahead of the competition. Caltex encourages interested business people to visit their station retailer page here.

Photos from Caltex

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