Bustamante joins 2024 Top 150 Most Marketable Athletes list

Bianca Bustamante has landed the 64th spot on SportsPro Media and NorthStar Solutions Group’s 150 Most Marketable Athletes list for 2024.

The Filipino F1 Academy rising star is also the only Filipino athlete on the list — where she sits as the eighth highest-ranked motorsport athlete for 2024 — and is also ranked the second-most marketable teenage athlete in the world according to SportsPro Media.

Bustamante has a social media presence with a combined following of over three million followers on major platforms, namely Instagram, X (formerly Twitter), TikTok, and Facebook.

She has diverse followers from over 20 countries, which places her at the top of the list as the most-followed female junior driver and puts her 24th overall in social media engagement among the top 150 athletes.

“I’m thrilled to learn that I have been ranked as SportsPro Media’s 64th most marketable athlete of 2024. Being listed among other iconic athletes and motorsports talents is something I did not imagine when I began racing as a young kid. It’s amazing to see all the hard work turn into results like these — so I can continue to further develop my skills as a driver and further develop my brand for sponsorship opportunities,” Bustamante noted.

“I want to thank and show my appreciation to everyone - especially my sponsors, partners, and fans who have given me this opportunity to race and allow me to do what I love,” she added.

Currently an ambassador for McLaren Racing, Google Chrome and Google Pixel, Cisco, Logitech G, EA Sports, Lance East Exotics, Bell Helmets, and Quadrant, Bustamante also has brand endorsements with Pirelli, Sephora, Charlotte Tilbury, Marsatta Chocolate, Qatar Airways, GoTyme Bank, Bein Sports Asia, Upper Deck, and Alpinestars.

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