Denza PH’s initial roster likely composed of 3 nameplates

MANILA: Denza Philippines will likely carry at least three nameplates for the start of its operations in the local market.

During an event in Makati, BYD Group’s premium sub-brand immediately highlighted the following models.

• D9
• B5
• B8

While one from the newly-launched brand’s local arm shared specifics about these three vehicles, Carmudi Philippines has a strong belief that the these would all be hybrids — with the two sport utility vehicles taking advantage of the DM-O technology (first seen in the BYD Shark 6) while the eMAX 9 minivan, the DM-i.

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Details about the supposed preliminary products are expected to be revealed next month as the BYD Philippines-steered distributor bared its plan to conduct a separate program for them.

Meanwhile, Denza Philippines showed its readiness in terms of retail after identifying its three initial dealer-partners locally. They are:

Partner	Dealership
ACMobility Premium Dealership	Denza Alabang Denza Cebu
Harmony New Energy Auto Service (Philippines) Limited Corporation	Denza Makati
E-Vantage Motors Incorporated	Denza Greenhills

During his speech at the event, BYD Asia-Pacific Auto Sales Division General Manager Lie Xueliang said that the brand continues to enjoy traction across international markets.

“Across Asia-Pacific, we’ve seen strong momentum for Denza as more markets embrace premium new energy vehicles. That experience gives us confidence in the Philippines, where consumers are increasingly sophisticated and ready to engage with a brand that combines intelligent technology with refined design and comfort,” he explained.

For his part, BYD and Denza Philippines Country Head Adam Hu reaffirmed the premium marque’s long-term commitment to the market.

The local executive noted that Denza Philippines will serve as the sole distributor of the brand locally— with a clear strategy focused on sustainable growth rather than short-term volume.

“Our role in the Philippines is to build Denza the right way — with leadership, clarity, and long-term intent. We’re not here simply to introduce vehicles, but to establish a premium brand that Filipino customers can trust and grow with over time,” he explained.

Further, Hu also mentioned that aside from expanding its dealership footprint within the year, it will also gradually introduce a broader portfolio of premium new energy vehicles across key segments. These, he added, will be both “intentional and aligned with the brand’s philosophy.”

“The Philippine market is advancing rapidly and is ready for a new expression of premium. Our responsibility as brand leaders is to introduce Denza in a way that reflects local expectations while staying true to its global standards,” he said.

Also read:

BYD to introduce Denza in PH by 2025

BYD marks 30th anniversary with 10-millionth unit rollout

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