Ferrari strikes partnership with Harman Automotive

ferrari x harman

Ferrari has struck a partnership with Harman Automotive, a Samsung-owned automotive electronics technology company.

KEY TAKEAWAYS

  • When will Harman become a Scuderia Ferrari team partner?

    According to Ferrari, Harman will become the carmaker’s Formula 1 team partner starting this year’s season.
  • What are the products revealed by Harman at CES 2023?

    Harman unveiled a suite of road-ready products at CES 2023, which included a sound and vibration sensor and external microphone.
  • This multi-year, multi-faceted collaboration will bring the next generation of in-cabin experiences to Ferrari’s lineup, both on the road and on the race track.

    Ferrari also announced that beginning with the 2023 Formula 1 season, the Italian luxury carmaker is making Harman Automotive a new Scuderia Ferrari team partner. 

    To note, the Ferrari Formula 1 team is now headed by Alfa Romeo Formula 1’s former Team Principal — Frédéric Vasseur.

    Per the Maranello-based brand, the speed and agility of the Scuderia mirror Harman’s high-performance approach to the in-cabin experience for everyday drives.

    “Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other,” said Ferrari Chief Executive Officer Benedetto Vigna.

    harman-logo

    There was no mention of what Harman products will be fitted to Ferrari’s vehicles, although we assume that it can be one — if not all — of the new products Harman revealed at the recently concluded 2023 Consumer Electronics Show (CES).

    In case you didn’t know, Harman unveiled a suite of road-ready products that deliver consumer experiences at an automotive grade at CES 2023, which included a sound and vibration sensor and external microphone.

    “Harman Automotive and Ferrari share an expertise, tenacity, and innovation mindset tailor-made for activating a new era of driving. I have no doubt this combination will deliver experiences that will excite consumers and bring our value proposition of ‘Consumer Experiences. Automotive Grade.’ to life — on the track and on the road,” commented Harman Automotive President Christian Sobottka.

    Photos from Ferrari and Harman Automotive

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