Honda UK sets Guinness World Records title for largest rugby ball mosaic

Honda UK has set the Guinness World Records title for the largest rugby ball mosaic that features the brand’s logo. While the feat has nothing to do with Honda’s vehicles, it was an initiative intended to strengthen the company’s connection with the local community.

“The initiative is key to our goal of strengthening relationships with local community groups. At least 60 grassroots rugby clubs and their local communities will benefit from access to more high-quality sports equipment,” said Honda UK Head of Customer and Network Development Michael Doyle.

The record-setting Honda logo is made up of 2,030 size-five rugby balls, 813 of which were supporter-quality red balls while the other 1,217 were training-quality white balls. The balls were supplied by Gilbert, the official supplier of the England Rugby.

Earlier this year, Honda announced a multi-year deal with the England Rugby Football Union. The Honda logo is now displayed across the England men’s under-18s and under-20s playing and training kits, which is one of several new initiatives.

Honda is also making a commitment to grassroots games. The record-breaking rugby balls used to form the mosaic will be donated to grassroots rugby clubs across the UK.

“We’re delighted to have set a new Guinness World Records title at the home of English rugby. It was an opportunity to reaffirm our commitment to the game at one of the most iconic stadiums in world sport, while also getting in the record books,” said Honda UK Managing Director Jean-Marc Streng.

“Power of Dreams is the Honda slogan for a reason. Being able to surprise our customers and our colleagues with an activity like this is incredible. It’s unconventional, but it’s also an amazing opportunity – especially because so many deserving local clubs are going to benefit from it. Sports and community are important to us, and we’re looking forward to continuing our pursuit of both,” Streng added.

Photos from Honda

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