Lamborghini expands Dallas showroom


In a recent press release, Lamborghini announced that it has expanded and remodeled its showroom in Dallas. According to the luxury Italian automaker, the new storefront boasts a sleek modern style and additional amenities that provide an elevated customer experience.


  • What dealership in the US did Lamborghini update?

    It is the Lamborghini Dallas dealership.
  • What changes did Lamborghini apply to the facility?

    The revamped Dallas dealership now has a new look, including a largey service area and a new Ad Personam room.
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    “(Year) 2021 was an impressive (one) for Lamborghini sales in Texas and we expect this increase in growth to continue into 2022. The investment by Lamborghini Dallas in the new showroom design and expansion will help support this demand, while offering new and existing customers the true Lamborghini experience,” said Automobili Lamborghini Chairman and Chief Executive Officer Stephan Winkelmann.

    Lamborghini Dallas has served the sprawling Dallas-Fort Worth community since 2003 and has been the DealerRater Lamborghini Dealer of the Year in the United States for 11 consecutive years. The renovation of the facility allows the dealership to offer better services to its customer base.

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    The 15,875 square-foot facility boasts clean lines and hexagonal shapes with a diffusion of light and color to offer a more modern look. The layout of the building is designed to let customers see the full lineup of Lamborghini models displayed on the showroom floor, including the Urus Super SUV, race-inspired V10 Huracán STO, and limited-production V12 Aventador Ultimae.


    Further enhancing the 360-degree customer experience is a state-of-the-art Ad Personam room. This new room features an extensive range of exterior and interior finishes for complete vehicle customization, including special paint colors, soft leathers, and carbon fiber accents. The showroom also includes a dedicated space for Collezione Automobili Lamborghini clothing and accessories, available for purchase in-store or online, along with a lounge for customer use.

    The Dallas dealership service center has also been expanded to encompass the old storefront, making Lamborghini Dallas one of the brand’s largest service centers in the country, including 20 service bays, a top-of-the-line alignment rack, and a tire installation machine.

    Photos from Lamborghini

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