There's a new name in town--although we're still not sure what Land Rover is supposedly going to use it for. Still, with a trademarked name like "Road Rover," a lot of things come up and stir our imaginations.
First, it might be something of a car-type model. Everyone knows that the Land Rover is synonymous to off-road vehicles, and dipping its feet to sedans can be a way to increase its vehicle lineup to reach a more extensive market.
Still, that's not to say it sounds a bit ludicrous. Everyone knows that SUVs are global bestsellers, and sales in the compact and subcompact vehicles are not doing well these days. So why choose to sell those that have a possibility of tanking in sales?
That's not to say it won't work, though. SUVs are often preferred for their height and their off-road capabilities. So what's not to say you can't tweak car like that as well? Just create a hatchback or sedan that rides higher, and add a set of high-performance, all-wheel-drive tires, and you're (almost) good to go.
Our second guess? It's for an electric vehicle that the company is rumored to introduce before the year 2020. We can confirm that Jaguar Land Rover once revealed that their newer models from 2020 up will be electric vehicles. And the possible market they're be selling this to is the United States and China.
Perhaps we're just making such a big deal of this. There are many cases in which companies would trademark a name not just because they're creating a vehicle. In most cases, it's just to make sure that their rivals will not use these names in their models.
The name "Road Rover" has actually been used by Land Rover in their internal communications. Referring to a series of vehicle prototypes that they developed in the mid 50s, the vehicle, which was to continue the Series 1 Land Rover's off-road skill, was also designed to focus on better manners on the road. The project, however, never materialized into a newer model.
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