Mitsubishi PH opens 'Life Kyaraban' roadshow series at Glorietta

MMPC's Life Kyaraban

Mitsubishi Motors Philippines Corporation (MMPC) has officially launched its “Life Kyaraban” roadshow series.

KEY TAKEAWAYS

  • When did Mitsubishi Motors Philippines Corporation hold the opening round of the Life Kyaraban roadshow.

    The Japanese automaker's local arm started the roadshow last June 16.
  • What is the company's goal in conducting the newest initiative?

    The company's goal is for customers to experience the “Life Made Better” slogan expressed through the displays and activities.
  • The latest program, the company shared, was introduced to allow customers to experience the “Life Made Better” slogan that is expressed through the displays and activities.

    MMPC's Life Kyaraban

    “Life Kyaraban is a fusion of two concepts. ‘Life’ that echoes Mitsubishi Motors’ commitment to add value and further enrich the lives of Filipinos. Then ‘kyaraban’, which actually means caravan in Nihongo, representing our commitment to reach customers in all parts of the country,” MMPC President and Chief Executive Officer Takeshi Hara explained.

    The local vehicle distributor’s executive said that unlike the usual car displays, its Life Kyaraban was developed to be more engaging, as the company tapped several lifestyle, technology and fuel partners to help everyone "discover the holistic and enjoyable ownership experience they can get with Mitsubishi Motors.”

    MMPC's Life Kyaraban

    MMPC opened the roadshow’s initial round at the Glorietta Activity Center wherein freebies like limited-edition Kool Cloud water bottles, and discounts of up to P5,000 are offered to visitors.

    Further, the public can win prizes like Caltex SavePlus Cards and 40-percent off coupons in the interactive games as well as Realme 8i phones that are to be raffled off during the display period (from June 16-19, 10 a.m. to 9 p.m.).

    Moreover, a special set up from Black Rhino Wheels Philippines, Concept One Wheels Philippines and Overland Kings can also be found in the display area.

    MMPC's Life Kyaraban

    At 3:30 p.m. tomorrow, MMPC will hold a live concert featuring Kyla as a pre-Father’s Day treat for families dropping by.

     “Aside from “Aside from our grand roadshow, there’s no better way to celebrate Life Made Better in the presence of our Filipino customers than by presenting our new service motto to them, which is Mitsubishi Motors CARES," Hara mentioned.

    "Aftersales has always been one of the core strengths in MMPC’s 59 years of existence in the local automotive scene. This program is our way of solidifying that legacy and a recommitment to better service quality that forms part of their car life journey as a Mitsubishi owner,” he added.

    Photos from Ruben D. Manahan IV

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