More Kia dealerships in PH to carry new CI

Kia Philippines President Manny Aligada

Kia customers in the Philippines can expect more dealerships to be upgraded and facelifted as the leadership of the Ayala-led brand in the country announced that more showrooms are set to carry the new corporate identity (CI) towards the end of 2022.

KEY TAKEAWAYS

  • How many Kia dealerships are expected to don the new corporate logo by the end of 2022?

    Kia Philippines President Emmanuel Aligada said that he is expecting more than half of the entire dealer network to show the new corporate identity by the end of the year.
  • How many Kia dealerships have started wearing the new logo design?

    Currently, Kia Philippines only has three dealerships -- Kia Alabang, Kia Sto. Tomas in Batangas, and the AC Motors Centrale in Bonifacio Global City, Taguig -- that have the new logo design.
  • During his speech at the inauguration of the AC Motor Centrale, Kia Philippines President Emmanuel Aligada said that more than half of its entire dealer network would be transformed and will sport the new “Movement that inspires” look.

    new Kia Logo

    Based on the Kia Philippines website, there are about 41 dealerships under the brand locally — owned and managed by various partners.

    Currently, there are only a total of three dealerships that wear the new showroom design since Kia Philippines adopted the brand’s latest direction. The first sales facility to carry the new logo design is the Alabang dealership, followed by the establishment in Sto. Tomas, Batangas, and the newest, the AC Motors Centrale in Bonifacio Global City, Taguig.

    AC Motors Centrale

    Following the aforementioned dealerships, three more establishments will have the new Kia CI by next month.

    For his part, Iconic Dealership Inc. Chief Operating Officer Bob Anthony Palanca expressed the IDI’s commitment to be a leading dealership in the Kia network in terms of targeted customer engagement and footprint expansion.

    Meanwhile, Kia Philippines is also set to unveil a new model soon. The forthcoming model, Aligada said, will feature the brand’s advanced technology and innovation. He did not disclose any details yet.

    Photos from Ruben D. Manahan IV, Kia, AC Motors

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