Here’s what transpired at the 10th PIMS 

MANILA: The 10th Philippine International Motor Show (PIMS) came to a successful conclusion with a strong turnout. 

Thousands of visitors flocked to the bi-annual automotive expo to check out the latest innovations and offerings put forth by legacy brands, as well as the freshest models offered by new industry players. 

PIMS 2026 opened with the theme “Forward in Every Drive,” and highlighted how the automotive industry continues to evolve through a broader range of mobility solutions that are more efficient, connected, and future-ready for Filipino consumers. 

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“Through collaboration and shared progress, the 10th PIMS showcases how the industry continues to push boundaries while shaping a future that is inclusive and responsive to the needs of Filipinos,” Chamber of Automotive Manufacturers of the Philippines Incorporated (CAMPI) President Jing Atienza — who emphasized the automotive industry’s commitment to shaping a more inclusive and responsive future — was quoted as saying.  

For those who did not get to drop by the World Trade Center (from June 4 to 7), here is an abridged retelling of what happened at the four-day motoring event. 

Event launches

Many CAMPI members used PIMS 2026 as a fitting platform to roll out their respective new models. 

Toyota

Leading the roll-out roster is Toyota Motor Philippines, which premiered the all-new Land Cruiser FJ, all-new Hilux, and new Land Cruiser HEV. 

In addition, the brand, which takes the biggest slice in the local auto industry’s pie, also showcased its lineup of vehicles powered by traditional internal combustion engines, hybrid powertrains, and all-electric systems — highlighting the brand’s multi-faceted approach to carbon neutrality. 

Suzuki

Up next, Suzuki Philippines Incorporated finally unleashed the e-Vitara, marking its first legitimate electrified offering in the country after a salvo of mild-hybrid models. 

Likewise, it displayed some of the abovementioned mild-hybrids, namely the Suzuki XL7 Hybrid Black Edition, Dzire Hybrid, and Fronx Hybrid, alongside the popular Jimny 3-door. 

Subaru

Japanese carmaker Subaru also joined its fellow manufacturers from the Land of the Rising Sun in expanding its electrified offerings with the rollout of the Crosstrek e-Boxer Hybrid. 

The said model arrives as its second hybrid vehicle in the Philippines, right after the Subaru Forester e-Boxer Hybrid. 

Nissan

On the other hand, Nissan Philippines launched the much-awaited all-new X-Trail e-Power. Further, it previewed the all-new Kicks e-Power, Navara Pro Plug-in Hybrid, and Primera EV. 

MG

Meanwhile, Chinese-owned car marque (rooted in British heritage) Morris Garages (MG  Philippines), launched the RX9 PHEV (plug-in hybrid electric vehicle), MG4 Urban, and HS PHEV.

Exciting previews

For those wanting to know what’s in store for the future of the Philippine auto industry, CAMPI members highlighted its upcoming models. 

Isuzu

For Isuzu Philippines Corporation’s part, it featured the latest iteration of the D-Max pickup truck, as well as the 2026 mu-X and Traviz under its “Built For Those Who Choose to be Different” theme. 

Mitsubishi

Meanwhile, the local arm of the three-diamond brand unveiled the new Mitsubishi Outlander PHEV ahead of its August launch. 

Jetour

Not to be outdone, Jetour Auto Philippines showcased the T1, T2, and X70 SUVs — all equipped with Lightning i-DM plug-in hybrid electric vehicle technology. 

At the same time, it showcased the Jetour Gaia G700 SUV. 

BAIC

Across the show floor, BAIC Philippines featured the B60e Beaumont rEV, B40e Pro Trailmaster rEV, and B30e Dune Hybrid. 

The company — under the stewardship of United Asia Automotive Group Incorporated — marked its first appearance at PIMS. 

Chery

Chery Auto Philippines gave a sneak preview of the all-new Chery QEV Smart EV Cruiser and highlighted the Tiggo rEV. 

Kia

And since we’re speaking of teasing, Kia Philippines (under Ayala’s ACMobility) had a special preview teaser of the Kia Sportage Turbo Hybrid, EV3, and PV5, which will be launched in 2026. 

Also displayed were the Kia Sonet, Sorento, Carnival, EV5, and EV9. 

Omoda, Jaecoo

Twin marques Omoda and Jaecoo launched the J5 EV. Its arrival signals a bolstered electric car lineup from the budding brands. 

Brands with new initiatives

Other participating brands that had their own respective initiatives include the following: 

Honda	New logo launch, electrified model presentation
VinFast	RentaPasada program launch
Tesla	Grok AI integration in EV lineup
Geely	EX2 pricing reveal
Foton	EV lineup showcase

Aftermarket brands

PIMS 2026 was also home to some of the hottest aftermarket brands that offered both accessories and car care products. 

Read more about it in the article: “Here are the aftermarket brands at PIMS 2026.” 

With reports from Zigwheels Philippines

Also read:

Here’s what went down at PIMS 2024

17 auto brands to join 9th PIMS

2024 PIMS set for Oct.

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