MPT South rolls out ‘Drayberks: Ready 4 Safety’ campaign

MANILA: Metro Pacific Tollways South (MPT South) has rolled out its newest campaign, dubbed “Drayberks: Ready 4 Safety,” in celebration of Road Safety Month. 

MPT South’s Drayberks program was introduced back in 2018 and has evolved into a well-regarded platform for promoting road discipline. Now in its sixth year, the initiative has been recognized as a model road safety program, most recently earning a Bronze Stevie Award in the Innovation in Communications/Public Relations category at the 2025 Asia-Pacific Stevie Awards.

With the refreshed Ready 4 Safety campaign, MPT South aims to reach drivers of all classifications — from public utility drivers and logistics operators to private motorists — through updated modules grounded in four key points: responsible driving, expressway rules, pre-trip vehicle inspection, and practicing discipline on the road.

“‘Ready 4 Safety’ strengthens our promise to equip every driver with the knowledge and values needed to navigate roads safely — not only for their own benefit, but for everyone’s,” MPT South Vice President for Communication and Stakeholder Management Arlette Capistrano said in a press release. 

Likewise, Metro Pacific Tollways Corporation President and Chief Executive Officer Jose Maria Lim emphasized the critical role expressway operators play not just in building infrastructure and in promoting a culture of safety on and beyond their roads. 

“This project is just one of the many ways MPTC demonstrates its unwavering commitment to the safety of all road users. We believe that true progress in road safety comes through collaboration — by working hand-in-hand with government, private partners, and the communities we serve,” Lim noted. 

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