New Jaguar, Land Rover Distributor Officially Opens Dealership

Coventry Motors Corporation (CMC), the new importer and distributor of Jaguar and Land Rover in the Philippine market, has inaugurated its new dealership with the aptly-named All British Cars.

Located at at 1008 EDSA Greenhills in San Juan City, All British Cars is the first and only official dealer authorized by Coventry Motors Corporation to sell and service Jaguar and Land Rover vehicles in the Philippines.

All British Cars Jaguar Land Rover © Patrick Everett Tadeo for CARMUDI PHILIPPINES[/caption>

"We begin a new chapter in our brand footprint in the Philippines with the opening of the new Jaguar and Land Rover showroom by All British Cars," said Alistair Scott, sales director, Jaguar and Land Rover Asia Pacific Importers. "This facility, like all our showrooms globally, was designed to allow our customers to immerse themselves in the Jaguar and Land Rover brand experience from the moment they walk through the doors of the showroom. We are delighted to find a partner in All British Cars that can make that happen for our customers and for our brands."

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With a floor area of nearly 10,000 square feet, the new dealership has enough space to showcase up to nine vehicles from both brands--with each having its own dedicated space--and has comfortable seating lounges for customers, sales offices, and multiple merchandise and accessories displays. The showroom also has a dedicated vehicle handover area and adequate parking spaces for customers.

The showroom’s customer lounge comes with 55-inch screens and high speed Wi-Fi internet service accessible to customers as they wait for their vehicles. Self-service refreshments are also made available at a bar equipped with a glass-fronted refrigerator and a coffee machine for the convenience of guests and customers. Located also within the showroom is a service reception area furnished with another 55-inch screen that shows live feeds from the service bay area so customers can see how their vehicles are being attended to.

Both Jaguar and Land Rover showrooms are equipped with an 82-inch digital screen showing branded films. Customers can also enjoy the Jaguar and Land Rover boutique that offers the latest accessories, wheels, and genuine branded merchandise along with an interactive color and trim display of the vehicles.

For its service facility, All British Cars' after-sales service workshop occupies over 7,000 square feet, has six work bays equipped with all the latest tools and technologies and offers a comprehensive range of tests including durability, calibration, and hot weather testing for heat and humidity. The workshop is also equipped to test brake systems, powertrains, chassis, and heat and ventilation systems, as well as to check the off-road and the driving capability of Land Rover's unique Terrain Response system.

The showroom was built according to the brand's global ARCH retail design standard, with all the furniture and fixtures being imported from an accredited international supplier to ensure that each and every Jaguar and Land Rover showroom and workshop in the world embodies the same design aesthetics and ambience reflective of the Jaguar and Land Rover brand experience.

"We are thrilled with the opening of our new facility, which promises to provide an even higher level of brand experience and service for our customers," said Mandy Eduque, president, All British Cars. "As the only authorized dealer for Jaguar and Land Rover in the country today, we will make it our promise to surpass our customers' expectations by providing them an unmatched level of service and experience."

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